--- title: "Ford Applies for Mysterious ‘Mustang Dark Horse’ Trademark" date: "2022-06-23" modified: "2022-06-23" authors: - name: "Lewin Day" job_title: "Contributor" link: "https://www.thedrive.com/authors/lewin-day" url: "https://www.thedrive.com/news/ford-applies-for-mysterious-mustang-dark-horse-trademar" categories: - "Ford News" - "News" - "News by Brand" tags: - "Ford" - "Mustang" - "sports car" --- # Ford Applies for Mysterious ‘Mustang Dark Horse’ Trademark ![]() *\Twitter/@Ford\* Ford has applied for a trademark for the name "Mustang Dark Horse" with the European Union Intellectual Property Office, hinting at a tantalizing new trim pack in the company's pipeline. Ford filed for the trademark on June 22, with the application [currently under examination](). Specifically, the 'Mustang Dark Horse' trademark is intended to apply specifically to "Four-wheeled land vehicles, namely electric cars, sport utility vehicles, passenger automobiles." The EU trademark application was spotted by an eagle-eyed member of [the *7th Mustang* forums](). A search of US databases did not turn up a "Mustang Dark Horse" trademark application at the time of writing. Notably, Ford recently [put a call out on Twitter]() looking for a name for an upcoming "Mustang Black Accent Package." The public was invited to offer suggestions online, with Ford posting the request on June 2. https://twitter.com/Ford/status/1532111234295799809 It thus seems likely that Ford's competition netted the Mustang Dark Horse moniker, given the trademark filing was made just weeks later. It's a slam dunk for a black pony car, but we have to say, we're a little disappointed. Other Twitter users chimed in with creative monikers like "Charcoal Stallion" and "Larry" which easily raise a smile. Imagine going to your local dealer and ordering the "Larry Pack." Wouldn't that be fun? Of course, it seems like Ford's highly-paid product marketing managers could have come up with "Dark Horse" on their own, given a strong pot of coffee and a few hours to mull it over. However, we'll be charitable and note that the call for submissions was a great way to create a little buzz for the new trim package. ![]() *A selection of the best Twitter responses to Ford's call for submissions. "Knightmare" is actually pretty badass, but perhaps too hardcore for a mere trim package.* The all-black aesthetic is a timeless one, with various automakers flirting with it to some degree or other over the years. Rolls-Royce tinkered with the murdered-out look [in recent years](), though didn't quite commit fully and left some contrasting chrome in its designs. A sharp matte black finish is also available [on the 2023 Toyota Tundra](), and it comes complete with a blacked-out interior and debadged doors. *The Drive* has reached out to Ford for comment regarding the trademark and whether it will indeed apply to an upcoming accent package in Europe and beyond. Realistically, though, it's a car named after a horse and it's going to come in all black. It's hard to imagine Ford calling it anything else, but who knows? The Larry Pack may yet become a reality! *Got a tip? Let the author know: lewin@thedrive.com* ## Author Lewin Day is a contributing writer tackling everything from breaking news after the offices empty out to sharing feature articles on wrenching, robotics, and the trials and tribulations of being a down-to-earth car enthusiast. He lives in Adelaide, Australia. ### Author social links [LinkedIn]() [Twitter]()