---
title: "First 2024 GMC Hummer EV SUV Sells for $2M Less Than the First Pickup"
date: "2023-01-30"
modified: "2023-01-30"
authors:
  - name: "Aaron Cole"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/aaron-cole"
url: "https://www.thedrive.com/news/first-2024-gmc-hummer-ev-suv-sells-for-2m-less-than-the-first-pickup"
categories:
  - "Car Tech"
  - "Culture"
  - "Electric Vehicles"
  - "For Sale"
  - "GMC News"
  - "News"
  - "News by Brand"
---

# First 2024 GMC Hummer EV SUV Sells for $2M Less Than the First Pickup

![](<https://www.thedrive.com/wp-content/uploads/2023/01/30/2024-gmc-hummer-ev-edition-1-suv-barrett-jackson-01-scaled.jpg>)
*\<em\>Barrett Jackson\</em\>*

The first 2024 [GMC](<https://www.thedrive.com/category/gmc-news>) Hummer EV SUV went on sale over the weekend and its $500,000 auction price was a relative steal, if you can believe it. That’s because even though the gavel price was roughly [five times its MSRP](<https://www.thedrive.com/news/2024-gmc-hummer-ev-suv-prototypes-are-running-around-everywhere>), it was still *millions* less than the first Hummer EV pickup went for in 2021.

That’s right: [*multiple* millions](<https://www.thedrive.com/news/39017/gmc-hummer-vin-001-expected-to-fetch-seven-figures-at-barrett-jackson-auction>). In March 2021, an unnamed woman paid $2.5 million for the first Hummer EV pickup off General Motors’ Hamtramck line, according to the *[Detroit Free Press](<https://www.freep.com/story/money/cars/general-motors/2021/03/28/2022-hummer-ev-pickup-not-built-sold-2-5-million/7036481002/>)*. This weekend’s sale of the first Hummer EV SUV not only constitutes a $2 million savings for the lucky buyer but also, it’s another contribution to charity for a first-edition model—it all goes to a good cause anyway.

Like the pickup, the SUV’s buyer wasn’t publicly disclosed, but their $500,000 winning bid will benefit Tread Lightly!, a conservation organization dedicated to preserving outdoor spaces for future generations of off-roaders. The Utah-based group has raised hundreds of thousands of dollars for education and coordinated dozens of trail cleanups and clearing projects since 2020.

![](<https://www.thedrive.com/wp-content/uploads/2023/01/30/2024-gmc-hummer-ev-edition-1-suv-barrett-jackson-02-scaled.jpg>)
*Barrett Jackson*

“We’re proud to support Tread Lightly! and their mission through the monumental sale of VIN 001 of the GMC HUMMER EV Edition 1 SUV at Barrett-Jackson,” GMC boss Duncan Aldred said in a statement. “We’re honored to start the year off with this donation to a great cause. With the continued support of Barrett-Jackson to make this donation 100 percent a charitable endeavor, proceeds will support Tread Lightly! and their mission of environmental conservation.”

The Hummer EV SUV’s debut after the pickup may have contributed to the lower auction price—or a cooling of the car market in general. Compared to other first-edition model auctions, the EV SUV lands somewhere in the middle: the first 2021 Ram 1500 TRX fetched $410,000, while the first 2021 Ford Bronco netted just over $1 million.

*Got a tip? Send it in to tips@thedrive.com*

## Author
Aaron began his career in journalism when the news was printed on dead trees and thrown on driveways. A graduate of the University of Utah, he began his career as a sportswriter and has covered news for over a decade.

### Author social links  
[Twitter](<https://twitter.com/colemeetscars?lang=en>)  
[Instagram](<https://www.instagram.com/colemeetscars/>)