---
title: "Ferrari Trademark Filing Hints at Testarossa Rebirth After 40 Years"
date: "2025-07-25"
modified: "2025-07-25"
authors:
  - name: "Adam Ismail"
    job_title: "Senior Editor"
    link: "https://www.thedrive.com/authors/adam-ismail"
url: "https://www.thedrive.com/news/ferrari-trademark-filing-hints-at-testarossa-rebirth-after-40-years"
categories:
  - "Ferrari News"
  - "News"
  - "News by Brand"
tags:
  - "classic car"
  - "Coupe"
  - "Ferrari"
  - "Supercar"
  - "Testarossa"
---

# Ferrari Trademark Filing Hints at Testarossa Rebirth After 40 Years

![Ferrrai Testarossa rear three quarter](<https://www.thedrive.com/wp-content/uploads/2025/07/ferrari_testarossa_943-copy-1.jpg>)
*\<em\>Ferrari\</em\>*

Trademarks can tell us a lot about a secretive company that likes to play its moves very close to the chest, like [Ferrari](<https://www.thedrive.com/category/ferrari-news>). The brand recently trademarked the name "849 Testarossa" in Iceland, as *[CarBuzz](<https://carbuzz.com/ferrari-testarossa-849-trademark/>)* recently reported, and it's got us thinking that a revival of the '80s icon could be around the corner.

Honestly, if this were just about "[Testarossa](<https://www.thedrive.com/news/this-ultra-rare-1990-ferrari-testarossa-spider-is-headed-for-auction>)," sans number, it probably wouldn't mean that much. Companies have to protect and maintain control of their intellectual property, and renewing long-held trademarks is how that's done. Ferrari still licenses scale models of the sports car and vintage racing machine that inspired it, not to mention other memorabilia. But this new one, "849 Testarossa" is very fresh, having only existed since July 21, and *very* specific. Such a nomenclature has existed in the Ferrari universe before, with cars like the 812 Superfast.

The real question is what shape a theoretical revival would take. If it's not going to be an addition to the standard range, it could simply be an "Icona" limited-production model like the [Daytona SP3](<https://www.thedrive.com/news/lets-analyze-this-2-3m-ferrari-daytona-sp3s-window-sticker>)—and there's little doubting that the Testarossa is one of Ferrari's icons. I still remember the universal recognition it had as a kid in the '90s, more than a decade after its unveiling.

In a world where Lamborghini could [revive the Countach](<https://www.thedrive.com/news/41989/lamborghini-countach-the-v12-icon-returns-as-an-800-hp-supercapacitor-hybrid>), a reborn Testarossa doesn't seem very far-fetched. Consider that 2025 marks the 40th anniversary of the 1985 Testarossa's introductory model year, and I'd bet my chips on a comeback.

![Ferrari Testarossa side view](<https://www.thedrive.com/wp-content/uploads/2025/07/5de645187953932d566aa86c-ferrari-testarossa-1984-history-focus-4-copy.jpg>)
*The picture of '80s excellence. *Ferrari**

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## Author
Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball.

### Author social links  
[Bluesky](<https://bsky.app/profile/aismail.bsky.social>)  
[Instagram](<https://www.instagram.com/pioneerspine/>)  
[LinkedIn](<https://www.linkedin.com/in/aismail1/>)