--- title: "Every 2024 Fiat 500e Will Turn Profit in Shocking Twist for EVs" description: "The old 500e infamously lost Fiat $14K each time one drove off the lot. The new one supposedly won't have that problem." date: "2024-02-16" modified: "2024-02-16" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/every-2024-fiat-500e-will-turn-profit-in-shocking-twist-for-evs" categories: - "Car Tech" - "Electric Vehicles" - "Fiat News" - "News" - "News by Brand" tags: - "500e" - "compact" - "Electric Vehicle" - "fiat" - "Hatchback" --- # Every 2024 Fiat 500e Will Turn Profit in Shocking Twist for EVs ![]() *\Stellantis\* Can the [2024 Fiat 500e]() pick up where the Chevrolet Bolt left off and get Americans into small EVs? History admittedly doesn't paint the rosiest picture, but Stellantis is going to try in any case. One thing we shouldn't expect, compared to the last time Fiat tried to peddle its electric supermini on our shores, are those borderline absurd lease deals that got some owners into the tiny hatch for less than $50 a month in the previous decade. Fiat says interested customers shouldn't hold their breath for anything of the sort this time around, and that the company actually plans to make a healthy profit on each one sold. The insight comes to us by way of *[InsideEVs']()* Kevin Williams, who learned from Fiat's North American boss Aamir Ahmed that unlike other entry-level EVs, the Italian brand won't lose sums on every 500e shifted. "You know, actually we’re cash-positive on this product," Ahmed said. "Other competitors that we’ve looked into that play in this price range, are loss leaders. We actually will make money on each unit sold." ![]() ![]() ![]() It's an important stipulation because automakers, even the most successful ones with the greatest resources, aren't roundly profiting off their EVs by default. General Motors Chief Financial Officer Paul Jacobson [recently predicted]() that his company will finally turn the tide with its own EVs—in *2025*. Worse yet, GM's struggling to put away cash per unit on all of its fully electric models, not just affordable, low-margin nameplates like the [Chevy Bolt](). And that's what makes what Stellantis has achieved with the $34,000 500e all the more impressive. Of course, the 500e's secret to profitability might well be evident in its price, as it's still $6,600 more expensive than the Bolt started at, and goes 110 miles less on a charge—a sizable chunk, when the 500e is limited to an EPA-estimated 149 miles. But it'll be critical for Stellantis to avoid taking a bath if it hopes to sell anything like the 500e in North America over the long haul. Straight up, Ahmed told *InsideEVs* those epic lease deals not only aren't on the table—they *couldn't* be. "I don't even know how we'd even do that again," Ahmed said. "Considering the \[500e’s\] pricing, the banks, and everything else—I feel confident that the 500e is right where it is supposed to be." ![]() *Stellantis* You'd expect any executive to tell the media that they have no intention of effectively giving their product away, but then the late, straight-shooting Sergio Marchionne flat out [asked the public to avoid the old 500e]() because it supposedly lost Fiat Chrysler $14,000 every sale. The automotive market sure has transformed over the last decade and change, to say nothing of the business surrounding EVs specifically. The 500e will have to overcome multiple hurdles to leave its mark: America's chronic small-car allergy, what people believe about $30,000 *should* buy them in a car [versus the economic reality](), and [the EV "chasm"]() in general, not to mention Fiat's own lack of brand cachet on this side of the Atlantic. But hey—at least every 500e will supposedly help the cause rather than hurt it. *Got tips? Send 'em to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()