--- title: "Doing It Big: Cadillac Will Unveil F1 Livery in Super Bowl Commercial" date: "2025-12-03" modified: "2025-12-03" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/doing-it-big-cadillac-will-unveil-f1-livery-in-super-bowl-commercial" categories: - "F1" - "News" - "Racing" tags: - "Cadillac" --- # Doing It Big: Cadillac Will Unveil F1 Livery in Super Bowl Commercial ![]() *\Cadillac F1\* The Cadillac [Formula 1]() Team will [unveil its car livery]() to the world on February 8, and it will do so in a big, flashy way: a prime-time 2026 Super Bowl TV commercial. The team confirmed on Wednesday morning that it's highly motivated by the Super Bowl's enormous TV audience, citing that the 2025 game attracted 127.7 million viewers, the "largest audience in U.S. TV history for a single-network telecast." The release also notes that, besides its importance as a football game, the Super Bowl drives "cultural conversations" on topics like entertainment, fashion, and, obviously, sports. “The Super Bowl is one of the rare moments in American culture where sports, entertainment and storytelling come together, and it gives us a chance to introduce Cadillac Formula 1 Team on a stage that reflects who we are," said Cadillac F1 Team CEO Dan Towriss. "We’re proud of our American heritage and we want to show up in a way that feels bold, innovative and distinctly ours. This is just the beginning, but it’s a moment I’m incredibly proud of.” The move is a clever one, especially as F1 leans heavily into the entertainment business as a destination event, not just a motorsport event—the [F1 CEO said as much in a podcast last month](). Showing your team to the world in such an important forum for the [American audience]() is genius, as it is ballsy. I can already see the Europeans rolling their eyes. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()