---
title: "Dodge Goes the Porsche Route and Makes Custom Paint Colors Available to the Masses"
date: "2026-08-07"
modified: "2026-08-07"
authors:
  - name: "Byron Hurd"
    job_title: "Editor"
    link: "https://www.thedrive.com/authors/byron-hurd"
url: "https://www.thedrive.com/news/dodge-goes-the-porsche-route-and-makes-custom-paint-colors-available-to-the-masses"
categories:
  - "Dodge News"
  - "News"
  - "News by Brand"
tags:
  - "Coupe"
  - "Dodge Charger"
  - "Dodge Durango"
  - "sedan"
  - "suv/crossover"
---

# Dodge Goes the Porsche Route and Makes Custom Paint Colors Available to the Masses

![To fuel customer interest in expanded color customization, Dodge will display a 2027 Dodge Charger Scat Pack in vivid Cha Ching Green and a Dodge Durango SRT Hellcat Jailbreak painted in Toxic Orange (shown) at the brands Roadkill Nights Powered by Dodge event, showcasing the art of the possible with the new Dodge Color Jailbreak program.](<https://www.thedrive.com/wp-content/uploads/2026/08/DG027_DU074.jpg>)
*\<em\>Stellantis\</em\>*

Dodge will give buyers more opportunities to customize their rides in 2027 thanks to some new appearance options and a new twist on the "Jailbreak" customization program that originally launched on the old Dodge Charger and Challenger. Soon, Dodge Charger buyers will be able to select from a far more extensive list of paint colors, rather than being restricted by model and trim availability.

For the time being, the brand is simply referring to it as "Color Jailbreak," and it's pretty much exactly what it sounds like.

"The new Color Jailbreak initiative unlocks creativity for all by bringing to a broader audience a custom color program similar to those previously offered for Dodge 'halo' vehicles, such as the Dodge Challenger SRT Demon 170 and Durango SRT Hellcat Jailbreak," Dodge's announcement said. "The Color Jailbreak program cracks open the rainbow and gives more Dodge enthusiasts the chance to go crazy and color beyond the standard Dodge palette, with a starting U.S. MSRP targeted at the masses rather than the select few."

![To fuel customer interest in expanded color customization, Dodge will display a 2027 Dodge Charger Scat Pack in vivid Cha Ching Green (shown) and a Dodge Durango SRT Hellcat Jailbreak painted in Toxic Orange at the brands Roadkill Nights Powered by Dodge event, showcasing the art of the possible with the new Dodge Color Jailbreak program.](<https://www.thedrive.com/wp-content/uploads/2026/08/DG027_ch342.jpg>)
*Stellantis*

![Roadkill Nights Powered by Dodge marks the public debut of Tinted Dual Stripes, a new factory-installed stripe option coming soon to both the Dodge Durango and Dodge Charger. Unlike traditional solid-color stripes, the new Tinted Dual Stripes use a tinted translucent finish that lets the body color show through, creating a custom tone-on-tone effect that changes with the paint color underneath.](<https://www.thedrive.com/wp-content/uploads/2026/08/DG027_ch343.jpg>)
*Stellantis*

![To fuel customer interest in expanded color customization, Dodge will display a 2027 Dodge Charger Scat Pack in vivid Cha Ching Green and a Dodge Durango SRT Hellcat Jailbreak painted in Toxic Orange (shown) at the brands Roadkill Nights Powered by Dodge event, showcasing the art of the possible with the new Dodge Color Jailbreak program.](<https://www.thedrive.com/wp-content/uploads/2026/08/DG027_DU074_6bfbe5.jpg>)
*Stellantis*

![The 2027 Dodge Durango GT HEMI Tow n Go on display at the Roadkill Nights Powered by Dodge event brings the Dodge customization story together, pairing Redeye exterior paint, Tinted Dual Stripes and the new Brass Monkey Package, adding 20-by-10-inch forged Brass Monkey wheels and black fender badging with brass tracers.](<https://www.thedrive.com/wp-content/uploads/2026/08/DG027_DU075.jpg>)
*Stellantis*

![Roadkill Nights Powered by Dodge marks the public debut of Tinted Dual Stripes, a new factory-installed stripe option coming soon to both the Dodge Durango and Dodge Charger. Unlike traditional solid-color stripes, the new Tinted Dual Stripes use a tinted translucent finish that lets the body color show through, creating a custom tone-on-tone effect that changes with the paint color underneath.](<https://www.thedrive.com/wp-content/uploads/2026/08/MM027_001DG.jpg>)
*Stellantis*

We'll have to wait to find out exactly what that MSRP is. Dodge brought several cars to Roadkill Nights to give fans a preview of the new customization options, but says we'll have to wait until later this year for formal pricing and other program details.

"Dodge owners have never been shy about standing out, and Roadkill Nights gives us the perfect place to announce an all-new custom paint program right from the factory," Dodge CEO Matt McAlear said in the company's announcement. "Nothing cements the authenticity of a 1:1 car like a special paint, and we want to make that more affordable than ever. Whether it's a favorite body color or you are looking to push the limits to the edge with unique calipers, stripes, spoiler color or even two-tone, we've got you in mind."

![The new Dodge Durango R/T 392 Smokescreen Concept transforms the brand's three-row muscle SUV into a visual statement of power, energy and motion.](<https://www.thedrive.com/wp-content/uploads/2026/08/CN027_DG001.jpg>)
*Stellantis*

![The new Dodge Durango R/T 392 Smokescreen Concept features Petrol Blue Laguna leather performance seats with dual silver stitching.](<https://www.thedrive.com/wp-content/uploads/2026/08/CN027_DG002.jpg>)
*Stellantis*

To that end, Dodge also announced that a new tinted stripe package will be available on 2027 models (Charger and Durango alike). The package is one of many custom elements on the Dodge has on display at Roadkill Nights.

In addition to the stripes (shown on the "Redeye" Durango R/T), Dodge has an additional show model dubbed the Durango "Smokescreen" concept, which gets its name from its base paint finish. Dodge further modified it with "Cryo Blue" graphics, 20-inch forged wheels (also in Cryo) and "Petrol Blue" Laguna leather seats.

Look for more into on Dodge's new customization options as the 2027 model year rolls out.

*Got a news tip? Let us know at tips@thedrive.com!*

## Author
Byron is an editor at The Drive with a keen eye for infrastructure, sales and regulatory stories. He brings a light, punchy style to all of his content, believing that there's plenty out there to be laughed at—himself included. Born and raised in Maryland but now based just a stone's throw from Detroit, Byron is an auto enthusiast and generalist who enjoys building and tinkering with things of all kinds, from cars, computers and digital cityscapes, to the new garage that will soon house his fleet (a CT4-V Blackwing, a JK Wrangler and an NA Miata). Inspired by an early love of rollercoasters, Byron quickly caught the high-performance driving itch. He's been tracking and auto-crossing his cars since 2007. In his downtime, Byron enjoys reading, playing city builders, and studying the history of the Motor City.

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