--- title: "Nobody Noticed the Giant Smiley Face on the Ferrari Luce’s Dashboard" description: "The electric Ferrari Luce has gotten a ton of attention over its controversial design, but somehow no one noticed the weirdest part yet." date: "2026-06-29" modified: "2026-06-29" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/did-ferrari-mean-to-put-a-giant-smiley-face-on-the-luces-dashboard" categories: - "Ferrari News" - "News" - "News by Brand" tags: - "Electric Vehicle" - "Ferrari" - "luxury" - "sedan" --- # Nobody Noticed the Giant Smiley Face on the Ferrari Luce’s Dashboard ![Dashboard of a Ferrari Luce]() *\Jerry Perez\* Everybody feels some type of way about the [Ferrari Luce](), and I'm not here to debate your deep-rooted opinions today. What I'm here to do instead is point out a little design quirk of the controversial Ferrari EV that we hadn't originally noticed—that is, until [our man on the ground in Italy](), Jerry Perez, walked around one for himself and spotted it. The Luce obviously carries a theme of circles and squircles that will surprise nobody that has picked up an Apple product designed over the last 30 years. This motif runs through the gauges and the instrument binnacle they sit inside, screens, and copious dials, some of which contain even tinier displays of their own. [The sedan's interior]() is the one aspect that I see folks generally warming up to now, if for no other reason than the exterior is vacuuming all the ire. When Jerry pans the camera over the dash in the reel below, a pair of eyes and a nose reveal themselves, between what look to be two large circular vents and another circle of a similar radius below them, that might be a speaker. A seam in the tan leather between the two tiers of the dash form a wide mouth, and that leaves us with a veritable emoji behind the glass, greeting the sky. > [View this post on Instagram]() > [A post shared by The Drive (@thedrive)]() It's goofy and, some might argue, fits the car's un-Ferrari soft and friendly vibe. The Luce is endlessly customizable, like all exorbitantly expensive cars, and the upper dashboard can be upholstered in one of eight colors, per the online configurator. If you choose a darker shade, like Charcoal or Cioccolato, those black circles aren't going to stand out as much. Something to perhaps consider when optioning your electric, $600,000 Ferrari. ![]() ![]() Now, did designers Jony Ive and Marc Newson intend to slap a face on this thing? In a way, they pulled from [Ferrari]() history with those dash-top vents; legends like the F40 and 512BB had them, too, though they weren't quite as large and were usually positioned further apart. They also didn't spell out a big grin from above. What's old is new again. *Got a tip? Reach out to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()