---
title: "Designing Cars Was Giugiaro’s Backup Plan, But He Made It Work"
description: "Giorgetto Giugaro wanted to be a painter. Instead, he designed some of the most beautiful cars of all time."
date: "2023-07-07"
modified: "2023-07-07"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/designing-cars-was-giugiaros-backup-plan-but-he-made-it-work"
categories:
  - "Culture"
  - "News"
---

# Designing Cars Was Giugiaro’s Backup Plan, But He Made It Work

![Giorgetto Giugiaro works on a laptop](<https://www.thedrive.com/wp-content/uploads/2023/07/07/giorgetto-giugiaro-office.jpg>)
*\<em\>Timbuktu Content\</em\>*

Whether or not you know Giorgetto Giugiaro by name, there's no doubt you know his work. The [DMC DeLorean](<https://www.thedrive.com/news/40379/worlds-most-powerful-delorean-rocks-a-630-hp-kia-v6-and-a-porsche-911-six-speed-manual>), first-gen [VW Golf](<https://www.thedrive.com/news/weve-reached-the-end-of-the-line-for-gas-powered-vw-golfs>) and Jetta, [BMW M1](<https://www.thedrive.com/news/27341/this-bmw-m1-built-for-land-speed-records-was-lost-for-decades-but-now-its-headed-to-auction>), [Lotus Esprit](<https://www.thedrive.com/news/40077/watch-a-filthy-lotus-esprit-get-a-bath-after-sitting-in-a-field-for-20-years>)—the man practically defined the design trends of the 1980s. And none of it would've happened if he had gotten the career he wanted as a young man.

Giugiaro recounted his origins in a short film by Jeremy Hart, the former racing broadcast host turned [motorsport](<https://www.thedrive.com/accelerator/22682/watch-this-documentary-about-the-2018-pikes-peak-hill-climb>) [filmmaker](<https://www.thedrive.com/accelerator/37878/how-to-win-on-two-wheels-at-le-mans-and-on-four-at-the-nurburgring-24>). The 84-year-old Italian recalled how in his youth, he wanted to be a painter, but was rejected from art school. He wasn't born great like his idols, so he instead achieved greatness through his backup plan: designing cars.

https://www.youtube.com/watch?v=9sYeiqOYVV4

The rest is history, as they say, with Giugiaro penning multiple film-famous cars and founding the studio now known as [Italdesign](<https://www.thedrive.com/new-cars/23289/r35-nissan-gt-r50-by-italdesign-is-a-720-hp-godzilla-wearing-a-1-16-million-italian-suit>)—though he's no longer involved. His body of work continues to influence the industry too, with his 1974 Hyundai Pony Coupe concept inspiring the universally loved Hyundai N Vision 74 concept ([that might or might not spawn a production car](<https://www.thedrive.com/news/a-production-hyundai-n-vision-74-might-not-happen-after-all-report>)). People are even still trying to reboot DeLorean, [ill-advised though that may be](<https://www.thedrive.com/news/delorean-should-just-stop-trying-heres-why>).

The man himself is still designing cars too, with the interview featuring him driving the [Sibylla](<https://www.gfgstyle.it/sibylla.html>) EV concept from his own new design house, GFG Design. Ultimately, he has found satisfaction in seeing his work out traveling the world in a way a painting never could. Even so, he hasn't forgotten the artists that inspired him in the first place, and wonders how the two could combine in an ideal world. His ideal car design collaborator? Vincent van Gogh—one can only wonder what that would look like.

*Got a tip or question for the author? You can reach them here: james@thedrive.com*

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)