--- title: "Corvette Will Stay a Chevrolet and Not Turn Into Its Own Brand After All" date: "2024-09-21" modified: "2024-09-21" authors: - name: "Beverly Braga" job_title: "Weekend Editor" link: "https://www.thedrive.com/authors/beverly-braga" url: "https://www.thedrive.com/news/corvette-will-stay-a-chevrolet-and-not-turn-into-its-own-brand-after-all" categories: - "Chevrolet News" - "News" - "News by Brand" tags: - "Chevrolet" - "Corvette" - "sports car" --- # Corvette Will Stay a Chevrolet and Not Turn Into Its Own Brand After All ![]() *\Chevrolet\* Rumors can sometimes be fun and fascinating but not necessarily fleeting. As if to put a definitive death on the longheld belief that Corvette might [spin off from Chevrolet]() into a standalone brand, [General Motors]() President Mark Reuss says, "Never." As a guest on [Jay Leno's Garage](), Reuss unveils the new Corvette ZR1, and talks shop with Leno about the history of the iconic sports car. At the [18:40]() mark of the nearly half-hour conversation, Leno asks, "Corvette has really become its own separate brand now, isn't it?" Reuss doesn't disagree. https://www.youtube.com/watch?v=7q4B4B5k0tM [Corvette]() is more than a car; it's a lifestyle. Although the vehicle wears a bowtie, its crossed-flags badge is a symbol, a \*gasp\* brand, on its own. However, Reuss says that the automaker would never take the Corvette name, image, and likeness out of Chevrolet. "The core of Chevrolet is offering people more than they thought for the money, and doing it with fantastic design and performance," explained Reuss. "That's what Corvette is." And therein lies the problem. Corvette has exceeded expectations as a Chevy that, well, since its inception, the automaker has used its NIL for other products. As [*Hagerty*]() points out, the Corvette Corvair comes to mind, as does the Nomad wagon. Lest we forget our recent horror of a possible [Corvette SUV](). But, phew, it's [just a Buick](). At this point, is a badge even necessary? Bowtie or flags or even "Corvette?" Enthusiasts and non-enthusiasts alike know what a Vette is, would recognize one, and definitely not mistake it for a [Buick](), [Cadillac](), or [GMC](). "I like that you don't change the name because you make a more high-end product," said Leno. 'If your name is good enough, it's good enough." Reuss agreed, "We don't need to go out and do other things." Great! Except for the other things like switching from a front-engine icon to a [mid-engine]() one after almost 70 years and the electrified [Corvette E-Ray]() hybrid and…at least the [C9 will still have an ICE](). We think. Or it could just be another rumor. *Got a tip? Email us at tips@thedrive.com* ## Author Born and raised in Hawaii, Beverly has been a prolific and published creative writer since her teens. As a contributor to The Drive, Beverly covers the weekend shift, blogging about all things automotive, mobility, transportation, and topics in-between. Currently a digital nomad, Beverly's only constant is her car, a second-generation Mazdaspeed3. Even though she's never in one place for too long, her hot hatch always feels like home. ### Author social links [Instagram]() [LinkedIn]()