--- title: "Can Chrysler Be More Than a Minivan Brand? It’s Betting Three New SUVs Under $40,000 Can Prove It" date: "2026-05-21" modified: "2026-05-21" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/can-chrysler-be-more-than-a-minivan-brand-its-betting-three-new-suvs-under-40000-can-prove-it" categories: - "Chrysler News" - "News" - "News by Brand" tags: - "pickup" --- # Can Chrysler Be More Than a Minivan Brand? It’s Betting Three New SUVs Under $40,000 Can Prove It ![Airflow concept]() *Chrysler Airflow concept. \Stellantis\* Chrysler currently is the minivan brand. Literally, it only sells the Pacifica, but not for long. As part of [the turnaround plan]() laid out by [Stellantis](), the Chrysler brand will get fresh product in the way of three SUVs: a midsize crossover named Airflow and two compact crossovers named Arrow and Arrow Cross. All three will [cost less than $40,000]() with the Arrows costing less than $35,000, the company announced Thursday. Head of North American brands, Tim Kuniskis, rhetorically asked, “Can Chrysler be more than the minivan brand?” The executive noted that clearly it can; it was in the past. ![Chrysler future lineup]() What any of these vehicles will look like is anyone's guess at the moment, but Chrysler did show cloaked vehicles, giving a sense of outlines. The Pacifica just [received a RoboCop-like facelift](). The Airflow will ride on the new global STLA One platform while the Arrow and Arrow Cross will ride on proven European platforms, according to Kuniskis. No powertrain details were given, but STLA One is a multi-energy platform that can be electric, range-extended, or gas-powered. Kuniskis said the Arrow and Arrow Cross will cost $25,000 to $35,000. Presumably the Cross is simply a swoopier version of the Arrow with a fastback roofline. The head of North American brands also said more Pacifica variants are coming. Whether that means we might see a production variant of the [lifted Grizzly concept]() is unclear, but we can all hope. All of these vehicles and variants are said to arrive by 2030 as part of the larger turnaround plan. Chrysler is now considered a regional brand for the U.S., with Ram and Jeep being elevated alongside Peugeot and Fiat as the four core global brands for Stellantis. *Got a tip about future product? Send us a line at tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()