--- title: "BMW Plans to Launch 40 New Cars in Just Two Years: TDS" date: "2025-09-10" modified: "2025-09-10" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/bmw-plans-to-launch-40-new-cars-in-just-two-years-tds" categories: - "News" - "The Downshift" --- # BMW Plans to Launch 40 New Cars in Just Two Years: TDS ![BMW iX3]() Good morning and welcome to *The Downshift*, or *TDS* for short. Light, tight, and right, *TDS* gathers the latest automotive news bubbling around the globe in one place. Stories are summarized in a single sentence accompanied by a link for going deeper into the story. Grab a Pop-Tart and coffee, buckle up, and get ready for the day. The first cup of coffee's gone here, so let's get into it. 🚘 What I’m driving: For once, nothing, as I'm flying out of town later this afternoon. πŸ†• Prepare for an onslaught of new and overhauled BMWs as the automaker intends to [update its entire lineup, including 40 vehicle launches](), in just two years as it spreads the Neue Klasse design language with cleaner lines, removal of chrome, and illuminated interpretations of the kidney grille upon the entire vehicle line including current and new models. πŸ₯Ά Polestar [put the electric 6 roadster on ice]() to refocus its efforts on the 7 and next-generation 2, both of which will be higher volume and Euro-focused products than the 6, and the automaker's new head of design said [Polestar needs some exciting colors]() in its lineup. πŸ‹οΈβ€β™€οΈ Porsche buyers looking to drop some weight from their 911 can opt for [lightweight carbon f]()[i]()[ber windshield wipers arms]() for $1,310. πŸ”₯ Shots have been fired as Mercedes-Benz's design boss [slammed BMW and Audi's new interiors]() calling the former distracting and the latter "like it was designed in 1995" while Mercedes goes all-in on the all-screen approach. πŸŽ‰ Aston Martin [celebrated 60 years of making convertibles]() with a pair of special convertibles dubbed the DB12 and Vanquish Anniversary of Volante Editions, of which only 60 will be made of each. βš™οΈ Mercedes-Benz is [developing a new V8 engine]() despite the automaker moving into the electric future with its upcoming product onslaught. *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()