--- title: "‘BMW Is Not Toyota’: The Supra Won’t Die Just Because the Z4 Might" date: "2024-10-15" modified: "2024-10-15" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/bmw-is-not-toyota-the-supra-wont-die-just-because-the-z4-might" categories: - "News" - "News by Brand" - "Toyota News" tags: - "sports car" - "Supra" - "Toyota" --- # ‘BMW Is Not Toyota’: The Supra Won’t Die Just Because the Z4 Might ![]() *Toyota* Good news for [Toyota]() Supra fans: The iconic sports car nameplate is sticking around for the foreseeable future. While speaking to [*Car Expert*,]() Toyota Australia's Vice President of Sales, Marketing, and Franchise Operations Sean Hanley confirmed that the [Supra]() "brand" isn't going anywhere anytime soon. However, he was a bit hazy on whether that meant the continuation of this model or if the Supra name is going to stick around for future models. “There is no plan to discontinue the Supra brand in this car company. I know that,” Hanley said. While that's pretty vague, Hanley did say that just because BMW might be killing off the Z4—the Supra's mechanical twin—in 2026, that doesn't mean Toyota will kill off the Supra, too. He didn't specifically say it won't, either. "BMW is not Toyota. The notion that Supra is stopping is purely speculative," he said. “And, quite frankly, I have no expectation, sitting here today, that the Supra brand will disappear. At all.” ![]() **Toyota** Thankfully, Hanley recognizes the importance of the Supra name to the Toyota brand. Even if this current A90 generation Supra does come to an end in 2026, we shouldn't have to wait 22 years for the next one, as we did after the fourth generation. “The Supra nameplate goes back for years. There is a lot of legacy there. It is an incredibly important brand,” Hanley said. “If you get it right, people will start to gravitate to your brand and go ‘Wow, that’s a fun brand. They are doing well, they know what they’re doing.’” It'd be nice if A90 Supra stuck around for a few more years. It's still as good-looking as it was when it first launched and it's one of the more entertaining sports cars in its price range. It's also one of the few cars on sale that pares a [straight-six engine with a six-speed manual ]()and rear-wheel drive. But if 2026 is the year it dies, it's refreshing to know that Toyota values the Supra nameplate and should replace it with another one. Let's just hope it doesn't take another two decades to do so. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()