---
title: "BMW Aiming for 50% of Sales To Be Electric by 2030: TDS"
date: "2026-03-17"
modified: "2026-03-17"
authors:
  - name: "Joel Feder"
    job_title: "Director of Content and Product"
    link: "https://www.thedrive.com/authors/joel-feder"
url: "https://www.thedrive.com/news/bmw-aiming-for-50-of-sales-to-be-electric-by-2030-tds"
categories:
  - "News"
  - "The Downshift"
---

# BMW Aiming for 50% of Sales To Be Electric by 2030: TDS

![BMW iX3](<https://www.thedrive.com/wp-content/uploads/2025/09/P90615614_highRes_the-new-bmw-ix3-50-x-copy-e1773745826867.jpg>)
*The 2026 BMW iX3. \<em\>BMW\</em\>*

Good morning and welcome to *The Downshift*, or *TDS* for short.

Quick, dense, and lacking fluff, *TDS* gathers the latest automotive headlines from around the globe and places them in one spot. Stories are summarized in a single sentence accompanied by a link for those seeking more information.

It's cold and there's snow on the ground again in Minnesota. The first cup of coffee is gone and it's definitely time for a second, so let's get into it.

🚘 What I’m driving: My wife's 2015 WK2 Jeep Grand Cherokee High Altitude with the Hemi V8, and I still love this thing. On Nokian Hakkapeliitta winter tires this thing is just a monster in the snow.

🔋 BMW's aiming for[ EV sales to match that of its gas-powered cars](<https://www.motor1.com/news/790080/bmw-wants-ev-sales-50-percent-2030/>) in four years with the continued rollout of its next-gen electric vehicles; the sales gap is wide with the German automaker only having 17.9% of its deliveries in 2025 being electric.

💰 Audi's pinning its hopes on the upmarket Q9 SUV to [help stop the bleeding and boost 2026 profits](<https://www.bloomberg.com/news/articles/2026-03-17/audi-expects-new-suv-models-cost-savings-to-boost-2026-profits?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3Mzc0NjE5MCwiZXhwIjoxNzc0MzUwOTkwLCJhcnRpY2xlSWQiOiJUQlpHWlVLSzNOWTkwMCIsImJjb25uZWN0SWQiOiIyMUExODI4ODMwMDg0OTcwOUFBM0U3NTEyOEUzQUFCMyJ9.I3EA4jYgKbvEVu7v909wz1qAXq9cbkQejTPQPRGXuak>).

🔋 LG said it will [produce batteries in Michigan for Telsa to the tune of $4.3 billion](<https://www.bloomberg.com/news/articles/2026-03-17/tesla-lg-energy-to-build-3-4-billion-battery-plant-in-michigan?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3Mzc0NjI2MiwiZXhwIjoxNzc0MzUxMDYyLCJhcnRpY2xlSWQiOiJUQzBYQzZLSkg2VjYwMCIsImJjb25uZWN0SWQiOiIyMUExODI4ODMwMDg0OTcwOUFBM0U3NTEyOEUzQUFCMyJ9.Wfugznhf182qumVxy8QCKvBdIwHFh2gU7j8TOfI702I>) for the automaker's energy storage system business.

🏭 VinFast said it will [resume production of its North Carolina plant](<https://www.bloomberg.com/news/articles/2026-03-16/vinfast-to-resume-us-ev-plant-construction-even-as-loss-widens?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3Mzc0NjMyMSwiZXhwIjoxNzc0MzUxMTIxLCJhcnRpY2xlSWQiOiJUQlJXWVVUOU5KTFQwMCIsImJjb25uZWN0SWQiOiIyMUExODI4ODMwMDg0OTcwOUFBM0U3NTEyOEUzQUFCMyJ9.zjg5vvuFAU-m76sXiUcCCJ4DQShDrL_nQfnLDt6FPGQ>) this year despite the fact its losses are growing.

🧑‍⚖️ Tesla's Cybercab name has an issue: [the name is owned by a French beverage company](<https://www.wsj.com/business/autos/teslas-cybercab-name-hits-a-roadblock-a-french-beverage-company-9c40ee9e?st=cstLSx&reflink=desktopwebshare_permalink>).

🇯🇵 Nissan is joining Honda and Toyota by [importing U.S.-built vehicles to Japan](<https://www.autonews.com/nissan/an-nissan-murano-us-export-japan-toyota-honda-steering-wrong-side-0317/?utm_id=gfta-ur-260317&share-code=UTJ7XNVFMNE6FILK23DWI4LIRY&user_id=4532198&customer_secondary_source=aac_articleGifting>) starting with the Murano.

🛻 The [2026 Ram 1500 BackCountry is the automaker's latest off-road model](<https://www.caranddriver.com/news/a70738432/2026-ram-1500-backcountry-details-price/>) and it slots between the Warlock and the Rebel.

⚙️ Porsche is [developing a new shift-by-wire system](<https://carbuzz.com/porsche-copy-koenigsegg-save-manual/>) that would enable a gearbox to change between being an automatic and manual setup.

🏷️ A [prototype for a Mullen EV surfaced](<https://www.theautopian.com/guess-which-failed-ev-startups-prototype-is-now-on-facebook-marketplace/>) on Facebook Marketplace.

🔋 The [Audi A2 nameplate is officially returning](<https://www.autocar.co.uk/car-news/electric-cars/audi-a2-name-officially-confirmed-new-electric-hatchback>) on an electric hatchback, though it's unlikely to come to America.

🔨 RENNtech's [bringing back the Mercedes-Benz AMG Hammer](<https://www.jalopnik.com/2124700/renntech-mercedes-amg-hammer-v12-engine/>) with a hand-made V12 engine.

🔌 Toyota filed two patents for [plug-in hybrid truck powertrains](<https://carbuzz.com/toyota-plug-in-hybrid-pickup-battery-location-patents/>).

💸 Amazon reportedly [owes New York City almost $10 million](<https://www.roadandtrack.com/news/a70757976/amazon-owes-nyc-millions-idling-vehicle-fines-report/>) in idling fines.

*Got a news tip or feedback? Drop us a line at tips@thedrive.com*

## Author
Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story.

### Author social links  
[Instagram](<https://www.instagram.com/joelfeder/>)  
[LinkedIn](<https://www.linkedin.com/in/joelfeder/>)  
[Bluesky](<https://bsky.app/profile/joelfeder.bsky.social>)  
[Email](<mailto:joel@thedrive.com>)