--- title: "Average Age for a New Rolls-Royce Spectre Owner Is Just 35" date: "2025-06-22" modified: "2025-06-22" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/average-age-for-a-new-rolls-royce-spectre-owner-is-just-35" categories: - "News" - "News by Brand" - "Rolls-Royce News" tags: - "Electric Vehicle" - "luxury" - "Rolls-Royce" --- # Average Age for a New Rolls-Royce Spectre Owner Is Just 35 ![Rolls-Royce Spectre]() *\Rolls-Royce\* How old do you think the average [Rolls-Royce]() owner is? Well, the answer depends on when the question was asked. Had you asked about 10 to 15 years ago, the number was right around 60 years old. Over the last decade, however, things have drastically changed—blame it on the ever-changing dynamics of global wealth or Rolls-Royce's shifting [product strategy](). Either way, that number is now around 42 years old across the brand, but the new [Spectre EV]() is shaking things up drastically. In a conversation with the new President of Rolls-Royce North America, Jon Colbeth, I learned that the average age of an *incoming* Spectre buyer is just 35 years old. Furthermore, 40% of Spectre buyers are new to Rolls-Royce. Now, it's worth highlighting two details: This isn't the new average age for the brand, nor all Spectre buyers. It's the average age of someone who is buying a Spectre as their first Rolls-Royce. But either way, it's an impressive figure, and a hell of an accomplishment. I'm just two ticks older than that, and I'm nowhere close to buying my first Rolls-Royce, let alone a Spectre. Maybe I could swing an old dilapidated one from [Facebook Marketplace](), but probably not even that. ![]() **Rolls-Royce** In all seriousness, the average age of a customer is vital business for a brand like Rolls, but they're not alone. Cross-town rivals [Bentley]() and even volume sellers like [Mercedes]() are all concerned with lowering that number every year. The goal is not to let your clientele age out, because if that happens, well, your sales die along with them. "Tech is important to youthful clients, and that's why the Spectre has resonated with those looking to buy their first Rolls-Royce," Colbeth told me. "New tech, new materials, new designs, it all plays a role." On a recent media drive for the Series II Cullinan SUV and Ghost sedan, I was amazed at the color combinations Rolls had on hand. Purples, greens, bright blues, and a wide array of interior hues and materials. These weren't your grandparents' (or the Queen's) Rolls-Royces; these catered to a much hipper, younger, and richer clientele. If you think it's the Eton College aristocracy that's buying up these cars, think again. Colbeth, who assumed his role back in January, spent several years as Rolls' Head of Ownership Services, where he got to know the brand's dealer network and its most esteemed clients. During the media event—which coincided with the [Rolls-Royce Owners' Club annual meet in Colorado Springs]()—I spotted him mingling with loyal fans and clients, regardless of whether they owned a less-than-stellar restoration project, a seven-figure Pebble Beach winner, or maybe didn't own a Rolls at all. Colbeth was a friendly guy by all means, who was open to discussing various aspects of the brand while I drove him back to our hotel in a Ghost Black Badge after a lovely dinner. ![]() **Rolls-Royce** While this is purely my opinion, it would appear that, like most brands that must evolve or die, the [Goodwood]() house's approach to all aspects of the business has had to become more welcoming and less uptight. And its executives, like its [clients](), reflect that. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()