--- title: "Aston Martin Really Needs $1M Valhalla to Sell as It Lays Off 170 Workers" date: "2025-02-26" modified: "2025-02-26" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/aston-martin-really-needs-1m-valhalla-to-sell-as-it-lays-off-170-workers" categories: - "Aston Martin News" - "News" - "News by Brand" tags: - "Aston Martin" - "sports car" - "vanquish" --- # Aston Martin Really Needs $1M Valhalla to Sell as It Lays Off 170 Workers ![]() [Aston Martin]() is laying off 170 people. The iconic British luxury brand saw sales drop 9% last year, so to cut costs for 2025, the company decided to trim 5% of its workforce. There could be light at the end of the tunnel as it launches its seven-figure Valhalla flagship, though right now, it's simply too early to call because mega-millionaires need to actually buy them first. “After a period of intense product launches, coupled with industry-wide and company challenges, our focus now shifts to operational execution and delivering financial sustainability,” Aston Martin CEO Adrian Hallmark said in a recent statement according to *[Reuters]()*. Among the challenges Hallmark mentioned were supply chain issues and falling demand in China. The latter certainly hurt since China is one of Aston's key markets. Additionally, the brand's total sales fell to 6,030 cars in 2024—far short of the 10,000-unit goal set by [Aston Martin]() part-owner and executive chairman Lawrence Stroll. ![Aston Martin Valhalla]() *The Valhalla is slated to make 1,064 horsepower thanks to a plug-in hybrid twin-turbo V8. *Aston Martin* Aston Martin* The 170 job cuts span all departments, including manufacturing and management—both plant workers and office dwellers. In the statement, Aston Martin called this a "difficult but necessary action," and it's one that will reportedly save the company $32 million. That doesn't seem like a lot of money for a car company to save, especially since the company's pre-tax losses totaled $325 million last year, bringing its net debt up to $1.47 billion. And the road to financial success is only going to get more difficult for Bond's favorite brand. The United States is Aston's biggest market and new tariffs will make it more difficult to find sales across the Atlantic. However, the release of the new [Vanquish]() helped improve sales by 10% toward the end of 2024, giving Aston the momentum it hopes to carry into this year. In theory, Aston should net some increased cash flow with sales of the [Valhalla](), its upcoming mid-engine hybrid hypercar. Only 999 Valhallas will be made, though each one will reportedly cost $1.1 million, injecting the brand with some much-needed revenue. While Aston expects roughly the same sales volume in 2025, Hallmark believes Valhalla sales will be a "significant contributor" to the marque's hopeful financial recovery in the coming years. Valhalla deliveries are expected to begin in the second half of 2025. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()