--- title: "AlphaTauri F1 Team Could Rebrand to Visa CashApp Racing Bulls" description: "Newly-registered domains indicate that the F1 team formerly known as AlphaTauri may become Visa CashApp Racing Bulls for 2024." date: "2024-01-17" modified: "2024-01-17" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/alphatauri-f1-team-could-rebrand-to-visa-cashapp-racing-bulls" categories: - "F1" - "News" - "Racing" --- # AlphaTauri F1 Team Could Rebrand to Visa CashApp Racing Bulls ![]() *\Jeff Speer/Icon Sportswire\* Remember the simplicity and elegance of Toro Rosso? Remember how Red Bull jettisoned that entirely to prop up its designer clothing brand not one person would know about, had it not been emblazoned on their [Formula 1]() cars? Silly as AlphaTauri was, we all got used to it, but now the Austrian energy drink/motorsports empire has given up on that experiment. We knew the team's name was due to change a third time this coming season, and a recently registered domain has, unfortunately, given fans a view of what to expect. Prepare for Visa CashApp Racing Bulls. As Twitter/X account [RBR Daily]() pointed out early Wednesday, for a while, racingbulls.com was redirecting to visacashapprb.com. That doesn't seem to be the case anymore as of 10 a.m. ET, but the latter domain still lands on an active page. The name "Racing Bulls" has been rumored for quite some time, and F1's sponsor interest currently being what it is, it wouldn't be terribly surprising for Visa, nor CashApp to tether itself to the Red Bull machine. We can all wish it didn't sound like the subject line of a phishing attempt delivered directly to your junk folder, but this is what happens when money starts flowing in fast and free: team names become ever-longer parodies of themselves. ![]() *Never forget the electric blue stunner they took from us. Mark Thompson/Getty Images* If nothing else, Visa CashApp Racing Bulls sounds more identifiably like an F1 crew, I suppose, than Stake F1 Team Kick Sauber. And almost anything's better than parading around [Saudi Aramco]() as your title sponsor. I still think [Andretti Cadillac]() would sound pretty badass, but I'd [wager the paddock disagrees](). The Racing Bulls can recover some good faith if they show up for winter testing with a really sweet livery, as Toro Rosso used to have. But something tells me it's going to be hard to elegantly work in CashApp green, like when Aston Martin was supported by that one water company that has quickly overtaken global motorsport. At least pink goes *slightly* better with Alpine blue. The team formerly known as AlphaTauri hasn't yet publicized when it plans to reveal its 2024 challenger, but considering there's an entire brand relaunch wrapped up in there, too, it's possible we hear official word on the team name ahead of the car's introduction. Maybe there's even enough time to give a third payment platform top billing. *Got tips? Send 'em to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()