--- title: "Akio Toyoda Says Slowing EV Demand Proves He Was Right All Along" description: "\"People are finally seeing reality,\" the former Toyota CEO said in response to a question about weakening EV demand in the U.S." date: "2023-10-26" modified: "2023-10-26" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/akio-toyoda-says-slowing-ev-demand-proves-he-was-right-all-along" categories: - "Car Tech" - "Electric Vehicles" - "News" - "News by Brand" - "Toyota News" --- # Akio Toyoda Says Slowing EV Demand Proves He Was Right All Along ![Side profile view of Toyota FT-Se concept at 2023 Japan Mobility Show.]() *\Tomohiro Ohsumi/Getty Images\* [Toyota]() has been one of the slower adopters of electric vehicles, as it's watched the rest of the industry scramble to invest billions of dollars in them. Instead of jumping right into EVs, the automaker's remained equally invested in hybrid and even hydrogen technologies, as it feels there are [multiple ways to reduce overall emissions](). And with EV sales slowing in 2023, demand shrinking, and interest rates potentially growing, other automakers are starting to understand what Toyota has been saying for years. "There are many ways to climb the mountain that is achieving carbon neutrality," former Toyota CEO, now chairman Akio Toyoda recently told reporters at the [Japan Mobility Show](), as quoted by the *[Wall Street Journal]()*. Electric cars are already more expensive than their gasoline or hybrid counterparts. Combine higher costs with range and charging obstacles, all in the face of a looming global recession, and customers have lost some interest in pure electric vehicles. ![]() *Toyota* "EV demand next year could be lower than expectations," said Lee Chang-sil, chief financial officer of battery supplier LG Energy Solutions, via [*Reuters*](). [GM](), who's invested heavily in its Ultium electric vehicle platform, [recently dropped its 400,000 EV sales target]() by 2024, in search of developing more profitable electric cars. "We're taking immediate steps to enhance the profitability of our EV portfolio and adjust to slowing near-term growth," GM CEO Mary Barra, recently said. GM and Honda also recently decided to go their separate ways on affordable EVs, after announcing a development partnership more than a year ago. ![]() **Toyota** Meanwhile, Toyota has never wavered from its confidence in hybrids, both plug-in and otherwise. Jack Hollis, the company's head of North American sales, recently noted demand for the brand's hybrids are "smoking hot." However, that doesn't mean Toyota is abandoning EV investment entirely. It unveiled two EVs concepts at the Japan Mobility Show this week, including a [spiritual successor to the MR2](), and it recently debuted concepts for an electric [Land Cruiser]() and compact electric pickup. So Toyota is still very much invested in electric cars; it just also believes EVs are part of the answer for a carbon-neutral future. For now, the market appears to be bearing that out. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()