--- title: "A Lamborghini for $23? Turo’s Renting Italian Cars Crazy-Cheap as a World Cup Promo" date: "2026-06-18" modified: "2026-06-18" authors: - name: "Andrew P. Collins" job_title: "Executive Editor" link: "https://www.thedrive.com/authors/andrew-p-collins" url: "https://www.thedrive.com/news/a-lamborghini-for-23-turos-renting-italian-cars-crazy-cheap-as-a-world-cup-promo" categories: - "Deals" - "News" - "The Garage" --- # A Lamborghini for $23? Turo’s Renting Italian Cars Crazy-Cheap as a World Cup Promo ![Lamborghini Huracan EVO in Miami]() *\Turo\* Turo, the Airbnb for cars, is doing a pretty fun deal where [select Italian car rentals are just $23 a day this weekend](). The theme is "Turo Takes Italy to the Game." See, Italy is not actually represented in the World Cup, so the brand is proverbially getting the European nation in the mix with this little promo. As Turo shared with us: "Beginning June 17 at midnight ET, Turo will make the 'Italy's Starting XI' dream car lineup available to book on a first-come, first-served basis across 11 cities: Atlanta, Boston, Houston, Kansas City, Los Angeles, Miami, Philadelphia, San Francisco, Seattle, Toronto, and Vancouver. One car per market, available for trips from June 19 at 10 am local time through June 22 at 10 am local time." You can check out the offerings on [Turo's rental page](). Word to the wise: The Turo app works a lot better than the website, so if you're really looking to book something, I'd switch over to pull the trigger. One more bonus bit of insider knowledge: Some Chase credit cards are currently running cash-back deals where you get a little statement credit after booking a Turo car with your Chase card, so make sure that's activated on your bank account page if that applies to you. [![Italian cars on a boat.]()]() *Turo floated a handful of Italian stallions in on a barge in the Seattle harbor. *Turo** More details from the peer-to-peer car rental company: "The voyage celebrates Italy's cultural influence, craftsmanship, and passion that have made the nation a global icon in both sport and automotive design. As a way for fans to engage with the campaign and further represent the country at the games, Turo is also dropping "Italy's Starting XI" lineup. The collection features 11 distinctive Italian vehicles ranging from an exotic Lamborghini to a vintage Ferrari to iconic Fiats available across 11 U.S. and Canadian tournament host cities. Each vehicle will be available to rent on Turo for just $23 per day (before taxes & fees) in honor of the tournament's 23rd edition." Whether or not you care about soccer, the handful of people who are able to pounce on this in time are getting a pretty incredible deal. The lineup is pretty imbalanced, though—the [Seattle market gets a Ferrari 458 Italia]() while [Atlanta has to make do with a Fiat 500L](). Looks like somebody already claimed the Lamborghini Huracan Evo in Miami, but you might still be able to grab one of the other offerings. ## Author As Executive Editor, Andrew touches everything on the site from daily news coverage to feature stories, sponsored content, product reviews, road testing vehicles, ecommerce, and more. He's held pretty much every role there is to have at an automotive news site and has been with The Drive's publisher Recurrent since 2020. Andrew's a lifetime gearhead and longtime writer with a particularly strong penchant for road trips, off-road adventures, and archaic vehicles. His passions outside of the automotive world include skiing, obsolete video games, and his dog Bramble who occationally helps review cars. ### Author social links [Instagram]() [LinkedIn]()