---
title: "A Chevy Dealer Thinks the Corvette ZR1X is a $700,000 Car"
date: "2026-11-06"
modified: "2026-11-06"
authors:
  - name: "Adam Ismail"
    job_title: "Senior Editor"
    link: "https://www.thedrive.com/authors/adam-ismail.md"
url: "https://www.thedrive.com/news/a-chevy-dealer-thinks-the-corvette-zr1x-is-a-696445-car"
categories:
  - "Chevrolet News"
  - "News"
  - "News by Brand"
tags:
  - "Chevrolet"
  - "Corvette"
  - "Coupe"
  - "Supercar"
---

# A Chevy Dealer Thinks the Corvette ZR1X is a $700,000 Car

![Rear overhead view of Corvette ZR1X in Blade Silver Metallic. Preproduction model shown, actual production model may vary.](<https://www.thedrive.com/wp-content/uploads/2026/11/chevrolet_corvette_zr1x93-copy.jpg>)
*\<em\>The Drive, GM, \<a href="https://x.com/Abomination81/status/2116313972123320414">Abomination81 via X\</a\>\</em\>*

The [Chevrolet Corvette ZR1X](<https://www.thedrive.com/news/chevy-corvette-zr1x-clocks-8-675-second-quarter-mile-1-68-second-0-60-time.md>) is one of those engineering marvels that makes you question the cost of everything it competes with. At a starting price of $230,000, it’s kind of a steal. Evidently one dealer agrees, which is why it’s tacked on a $400,000 “Hypercar Demand Premium” markup, for a $696,445 total. That’s around 130% beyond sticker.

[The car in question](<https://x.com/Abomination81/status/2116313972123320414>) is a 3LZ-spec convertible with an MSRP of $296,445 sold by George Nunnally Chevrolet in Bentonville, Arkansas. The dealer excuses the exorbitant markup with phrases like "Tier 1 Production Allocation" and "Extreme Exclusivity." Even finer print on the window sticker offers further justification: "Due to extraordinary national collector interest and strictly limited production quantities from Bowling Green Assembly, market adjustments reflect authentic real-time secondary and primary market demand."

The problem with this position is that, while the ZR1X is indeed more exclusive than, say, a Traverse, it is not a limited-run model and this is no special edition, either. [We've seen C8 ZR1 markups of $100,000 or more](<https://www.lsxmag.com/news/zr1-markup-hits-100k/>) and, sad though it is to say, what George Nunnally Chevy is doing here makes those look reasonable.

https://twitter.com/Abomination81/status/2116313972123320414

Look, I thought the Corvette ZR1 was a sensational machine when I had the opportunity to drive one recently, and I don't doubt the even more powerful ZR1X is just as amazing. But there isn't a single new car in the world today that is worth *230%* of MSRP. Dealers can say what they like, but when you're obliterating the markups that are already out there by a factor of three or four, you're not following market conditions; you're desperate to set your own.

*Got a news tip? Reach out to tips@thedrive.com*

## Author
Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball.

### Author social links  
[Bluesky](<https://bsky.app/profile/aismail.bsky.social>)  
[Instagram](<https://www.instagram.com/pioneerspine/>)  
[LinkedIn](<https://www.linkedin.com/in/aismail1/>)

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- [2025 Chevy Corvette ZR1’s Split Rear Window Is Designed To Vent ‘Mind-Boggling’ Heat](<https://www.thedrive.com/news/2025-chevy-corvette-zr1s-split-rear-window-is-designed-to-vent-mind-boggling-heat.md>)
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