Chinese Automaker Chery Files Complaint Against Mercedes-Benz Over "EQ" Name for Electric Cars
If Chery wins, it could set Mercedes back in the Chinese market.
Chery Automobile has filed a complaint against Mercedes-Benz over usage of the letters "EQ" as a brand designation for Daimler's electric cars, Reuters reports.
The complaint was filed with China's Trademark Office of the State Administration for Industry and Commerce. Chery hopes that this filing will prevent Mercedes from using "EQ" on any models sold in China, the report said.
"If it entered the Chinese market, it would impact our trademark rights," a Chery spokesperson said to Reuters.
According to a Chery spokesperson, "eQ" has been used by the Chinese manufacturer on one of its electric models for two years. In 2016, Mercedes unveiled a new concept car, "EQ," which could be built in China.
"Mercedes-Benz EQ and our (eQ) are extremely similar. Their product is also an electric car," the Chery spokesperson said.
China is the world's largest electric vehicle market. If Chery wins this case, it could cause a setback for Mercedes in setting up its upcoming EV range in the giant Asian country.
-
RELATEDAudi's Electric Slide: Three New EV Models by 2020Chairman Rupert Stadler hints at compact BMW i3-fighterREAD NOW
-
RELATEDAustralian Cops Score a Mercedes-AMG E43 For Highway Patrol DutyThe AMG sedan may only be used for promoting safety...but it sure could catch a ton of speeders if given the chanceREAD NOW
-
RELATEDAudi Q8 Sport Concept Debuts at Geneva Motor ShowThe Q8 Sport may not be in the S or RS line, but the performance numbers say otherwise.READ NOW
-
RELATEDMercedes-Benz A Class Crashes in Colombian Street RacePro tip: don't take a hatchback to a street race, or better yet—don't street race.READ NOW
-
RELATEDCar Porn: Mercedes AMG E63 SGetting up close and personal with the sexiest cars on the internet.READ NOW