---
title: "Ford Maverick Doubles Hyundai Santa Cruz Sales, Outsells Ranger in Q1"
description: "The Ford Maverick has proven to be a hit for the Blue Oval—so much so that it's beating down its competition and even outselling the Ranger."
date: "2022-04-06"
modified: "2022-04-06"
authors:
  - name: "Caleb Jacobs"
    job_title: "Senior Editor"
    link: "https://www.thedrive.com/authors/caleb-jacobs"
url: "https://www.thedrive.com/news/45092/ford-maverick-doubles-hyundai-santa-cruz-sales-outsells-ranger-in-q1"
categories:
  - "Ford News"
  - "News"
  - "News by Brand"
  - "Trucks"
tags:
  - "compact"
  - "Ford"
  - "Maverick"
  - "pickup"
---

# Ford Maverick Doubles Hyundai Santa Cruz Sales, Outsells Ranger in Q1

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2022/04/Maverick-Hero.jpg>)
*\<em\>www.thedrive.com</em>*

So long as the world keeps turning, Ford's going to keep selling trucks. That's long been true of the full-size F-Series range, and now, it can once again be said for [compact pickups](<https://www.thedrive.com/news/44518/actually-the-urban-ford-maverick-is-better-suited-for-the-suburbs>). The [Ford Maverick](<https://www.thedrive.com/new-cars/42608/2022-ford-maverick-first-drive-review-americas-cheapest-hybrid-is-a-true-truck-too>) is a hot-ticket item—when one hits dealer lots, it only stays there for an average of four days—and it outsold its closest competitor, the [Hyundai Santa Cruz](<https://www.thedrive.com/news/40195/2022-hyundai-santa-cruz-americas-smallest-new-truck-is-a-head-turner-that-can-actually-tow>), by more than double in the first quarter of 2022. Oh, and it also outsold the Ford Ranger.

[Ford's Q1 sales report](<https://media.ford.com/content/dam/fordmedia/North%20America/US/2022/04/04/2022-ford-sales-mar.pdf>) shows it has moved 19,245 Mavericks through March, while precisely 8,400 [Hyundai Santa Cruzes](<https://www.thedrive.com/new-cars/44116/2022-hyundai-santa-cruz-review-just-the-right-amount-of-truck>) were sold during the same period. This is significant given that these two are by far the most direct rivals with unibodies, four-cylinder engines, and front-wheel drive as well as all-wheel drive. And if you're curious about the Honda Ridgeline, people bought 9,189 of 'em.

![message-editor%2F1649250894190-santacruzinline.jpeg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1649250894190-santacruzinline.jpeg>)
*The Hyundai Santa Cruz is a lot funkier than the Maverick., *Hyundai**

When it comes to Rangers, Ford sold 17,639. That's a decrease of 27 percent year-over-year, which can be attributed to new offerings in the midsize pickup category—namely, the Nissan Frontier. Indeed, the Maverick might also be to blame as people [who simply don't need that much truck](<https://www.thedrive.com/new-cars/44365/2022-ford-maverick-hybrid-review-return-of-the-great-american-economy-car>) now have a more modest option to turn to. Consider both of those, and the fact that [a next-gen Ranger](<https://www.thedrive.com/news/44397/2023-ford-ranger-raptor-pumped-guards-33-inch-tires-and-a-392-hp-v6>) is coming very soon, and you'll see why the current, aging model isn't doing so hot at the moment.

Ford has essentially locked in demand for the Maverick by [closing orders for the truck until this summer](<https://www.thedrive.com/news/44002/all-ford-maverick-orders-to-be-suspended-until-summer>). In the meantime, it's working on the backlog of existing orders that built up for months. You're not likely to find many at a dealership unless someone decided to ditch their order prior to delivery, and as a recent study shows, they're likely to be marked up a whole bunch. That's the world we live in right now, which just isn't great for buyers.

While unconfirmed by the automaker, it's believed that order banks for the Ford Maverick will [open up again in August](<https://www.mavericktruckclub.com/2023-maverick-ordering-opens-august-16-and-production-begins-october-24/>) with production of 2023 models supposedly starting in October.

*Got a tip or question for the author? Contact them directly: caleb@thedrive.com*

## Author
Caleb Jacobs is The Drive’s senior editor. When he’s not searching for stories or poring over copy, he’s usually driving his dump truck or wishing it was running so he could drive it. He was born and raised in the Missouri Ozarks, and he lives there today with his family.

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/caleb-jacobs-319323119>)  
[Instagram](<https://instagram.com/calebjwords>)  
[Twitter](<https://twitter.com/calebjacobs0611>)