---
title: "Hackers Take Over Bring a Trailer’s Instagram With Strange Selfies"
description: "The account has lost nearly 10,000 followers in less than a day."
date: "2021-09-24"
modified: "2021-09-24"
authors:
  - name: "Caleb Jacobs"
    job_title: "Senior Editor"
    link: "https://www.thedrive.com/authors/caleb-jacobs"
url: "https://www.thedrive.com/news/42509/hackers-take-over-bring-a-trailers-instagram-with-strange-selfies"
categories:
  - "Car Tech"
  - "News"
---

# Hackers Take Over Bring a Trailer’s Instagram With Strange Selfies

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2021/09/BaT-Hero.jpg>)
*\<em\>www.thedrive.com</em>*

If you like to waste hours of your workday sorting through collector cars that are being auctioned online, then you know about [*Bring a Trailer*](<https://bringatrailer.com/>)*.* It's like [eBay Motors' well-to-do cousin](<https://www.thedrive.com/news/37899/already-at-1-6m-this-1957-bmw-507-will-become-the-most-expensive-car-ever-on-bring-a-trailer>) that prefers high-end Porsches to run-of-the-mill Chevys, and it's grown immensely over the past few years. With [hundreds of sales closing weekly](<https://www.thedrive.com/news/33232/this-tool-predicts-bring-a-trailer-auction-results-with-amazing-accuracy>), *BaT* is a valuable asset—Hearst Autos acquired it last summer, proving that.

The [auction firm's Instagram account](<https://www.instagram.com/bringatrailer/?hl=en>) is valuable, too, as hackers targeted and quickly took over *Bring a Trailer*'s posting feed overnight. In less than 18 hours, the profile has lost roughly 10,000 followers as random photos of unknown people have been blasted in bulk to an audience exceeding a quarter-million.

![message-editor%2F1632502073642-bat2.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1632502073642-bat2.jpg>)
*Screencap via Instagram*

![message-editor%2F1632502083597-bat1.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1632502083597-bat1.jpg>)
*Screencap via Instagram*

![message-editor%2F1632502090161-bat3.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1632502090161-bat3.jpg>)
*Screencap via Instagram*

With each new face that's shared on *BaT*'s account, the previous shots are replaced with plain white images. Whoever's controlling the profile has posted 18 times since commandeering it around 1 a.m. ET on Friday.

The problem is ongoing as *Bring a Trailer* has been unable to reclaim the account. We've reached out to the company for comment but have yet to hear back.

In the meantime, commenters continue to poke fun and ask questions like "Is it rust-free?" and "How many miles?" Real original! This is the internet, after all.

*Got a tip? Email me: caleb@thedrive.com*

## Author
Caleb Jacobs is The Drive’s senior editor. When he’s not searching for stories or poring over copy, he’s usually driving his dump truck or wishing it was running so he could drive it. He was born and raised in the Missouri Ozarks, and he lives there today with his family.

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/caleb-jacobs-319323119>)  
[Instagram](<https://instagram.com/calebjwords>)  
[Twitter](<https://twitter.com/calebjacobs0611>)