---
title: "1955 Ferrari 250 Europa Custom-Ordered by Italy’s Liquor Mogul Is Headed to Auction"
description: "This prancing horse emerges after hiding in a private collection for decades."
date: "2021-04-18"
modified: "2021-04-18"
authors:
  - name: "Kristin V. Shaw"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/kristin-shaw"
url: "https://www.thedrive.com/news/40223/1955-ferrari-250-europa-custom-ordered-by-italys-liquor-mogul-is-headed-to-auction"
categories:
  - "Culture"
  - "Ferrari News"
  - "For Sale"
  - "News"
  - "News by Brand"
tags:
  - "Ferrari"
---

# 1955 Ferrari 250 Europa Custom-Ordered by Italy’s Liquor Mogul Is Headed to Auction

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2021/04/1955-Ferrari-HERO.jpg>)
*\<em\>www.thedrive.com</em>*

By this point in your life, you’ve probably seen at least a snippet of one of those [home-buying reality shows for fixer-uppers](<https://www.thedrive.com/tech/36274/tesla-model-y-owners-find-cooling-system-cobbled-together-with-home-depot-grade-fake-wood>). What I see is hours and hours of time in renovations that appear to be endless; others see a labor of love culminating in a home. Some project cars are like that, too, like this never-restored custom [1955 Ferrari 250 Europa GT](<https://www.goodingco.com/lot/1955-ferrari-250-europa-gt-1/>).

There is some rust, yes. [The leather is cracked](<https://www.thedrive.com/cleaning-detailing/33869/how-to-restore-leather-seats>) and stippled. On the floor, the carpet appears to be molting and the mats are disintegrating. But you can see that the bones are solid. This rare Ferrari also has an interesting backstory as it's said to be one of the many vehicles commissioned by [Dr. Enrico Wax](<https://www.thedrive.com/vintage/3185/the-seven-greatest-missing-car-mysteries>), a renowned distributor for big names like Johnnie Walker [whiskey](<https://www.thedrive.com/news/35526/this-65000-bowmore-whisky-has-a-real-aston-martin-db5-piston-as-a-bottle>) and Moët & Chandon champagne in Italy.

![message-editor%2F1618759051804-2.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618759051804-2.jpg>)
**Gooding & Company**

By all accounts, Dr. Wax never ordered a vehicle in standard trim; each one was custom-made. And since he spent a fair amount of money (because the Genoa-based liquor mogul had plenty of it), the automakers largely capitulated to his wishes. This particular 1955 Ferrari is significant in that it’s one of only 43 of the 250 [Europa GTs](<https://www.thedrive.com/news/38823/here-are-five-of-the-greatest-classic-cars-to-grab-from-rm-sothebys-2021-arizona-sale>) built, combining coachwork by the legendary Battista “Pinin” Farina with a thundering three-liter V12.

At some point in the late ‘50s or early ‘60s, the Ferrari was acquired by a private collector in California and has been sitting in their collection for decades. It has a few clicks over 21,000 miles on the odometer, and the auction house says it has not been driven since the 1960s. The owner has kept everything intact, including the original Pirelli hoses and a 1959 Automobile Club d’Italia sticker festooned on the side mirror.

![message-editor%2F1618762598168-2.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618762598168-2.jpg>)
*Gooding & Company*

![message-editor%2F1618762607731-5.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618762607731-5.jpg>)
*Gooding & Company*

![message-editor%2F1618762616885-4.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618762616885-4.jpg>)
*Gooding & Company*

![message-editor%2F1618762625442-6.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618762625442-6.jpg>)
*Gooding & Company*

Swathed in Grigio Metallizzato (metallic gray), the exterior of the Ferrari has eased into its 60s with grace. Inside the Italian classic, orange leather upholstery covers the plush seats and gear shifter, and the steering wheel is adorned with woodwork and the Ferrari stallion. After sitting unrestored for so many years, it is worn but not unsalvageable.

“Not only is this Europa GT one of the finest surviving 1950’s Ferraris, it has been secreted away for decades in a private Southern California collection and has never before been exhibited or offered for public sale,” [said Gooding & Company’s David Brynan in a statement](<https://www.goodingco.com/press/article/time-capsule-sports-cars-to-be-presented-at-gooding-and-companys-geared-online>). “This is a truly extraordinary Ferrari—the kind of discovery that will excite any collector with a passion for original, unrestored automobiles.”

![message-editor%2F1618762118123-3.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1618762118123-3.jpg>)
**Gooding & Company**

Brace yourself, because rare cars like this one fetch sky-high bids at the auction, [likely between $2.2 million and $2.6 million](<https://www.thedrive.com/news/38823/here-are-five-of-the-greatest-classic-cars-to-grab-from-rm-sothebys-2021-arizona-sale>) and will cross the block sometime between May 3 and May 7.

*Got a tip? Send the writer a note: kristin.shaw@thedrive.com*

## Author
Kristin Shaw is the former Weekend Editor for The Drive and a current freelancer in both the automotive and aviation worlds. She’s a big fan of anything car-related and calls on her technology background on the corporate side to explain engineering and high-tech concepts. Now living in her sixth state (New Jersey, Indiana, Ohio, Kentucky, Georgia, and now Texas), she is thrilled that working from home is now mainstream.

### Author social links  
[Facebook](<https://facebook.com/DriveModeShow>)  
[Instagram](<https://instagram.com/KristinVShaw>)  
[Twitter](<https://twitter.com/KristinVShaw>)