---
title: "Hyundai Spins Ioniq Into Standalone EV Brand, Will Release Three New Models Starting in 2021"
description: "Hyundai, then Genesis, and now Ioniq."
date: "2020-08-10"
modified: "2020-08-10"
authors:
  - name: "Chris Teague"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-teague"
url: "https://www.thedrive.com/news/35544/hyundai-spins-ioniq-into-standalone-ev-brand-will-release-three-new-models-starting-in-2021"
categories:
  - "Car Tech"
  - "Electric Vehicles"
  - "Hyundai News"
  - "News"
  - "News by Brand"
tags:
  - "Electric Vehicle"
  - "Hatchback"
---

# Hyundai Spins Ioniq Into Standalone EV Brand, Will Release Three New Models Starting in 2021

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2020/08/42658-HyundaiAnnouncesIONIQBrandDedicatedtoEVs3.jpg>)
*\<em\>www.thedrive.com</em>*

Just like Hyundai did with its luxury Genesis brand, the automaker is now taking its Ioniq name and running with it as a separate entity. Set to be an electric car-only brand, the Korean automaker will roll out three [completely new models](<https://www.thedrive.com/tech/34683/hyundai-is-making-a-real-manual-transmission-that-doesnt-use-a-clutch-pedal>) over the next four years, with the first one due out in 2021.

According to a statement released Monday morning, the new sub-brand will bring together an emphasis on connected living and an eco-friendly lifestyle. The Ioniq name is a mashup of “ion” and “unique,” and has [been in use since 2016](<https://www.thedrive.com/article/7725/hyundai-ioniq-hybrid-guns-for-the-top-priced-way-below-toyota-prius>) when Hyundai first announced its hybrid/plug-in hybrid/electric cars.

The upcoming EVs will be called the Ioniq 5, Ioniq 6, and Ioniq 7, with the 5 being the first to launch next year. Hyundai says the Ioniq 5 will be based on the EV “45” concept crossover that was unveiled at the Frankfurt International Motor Show in 2019. The Ioniq 6 will roll out in 2022 and will be based on the Prophecy concept, which was shown in March 2020. Ioniq 7 will be a large SUV and will hit the streets in 2024.

![message-editor%2F1597070790449-large-38423-hyundaimotorunveils45evconceptatiaa2019infrankfurttodefinefuturethroughheritage.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1597070790449-large-38423-hyundaimotorunveils45evconceptatiaa2019infrankfurttodefinefuturethroughheritage.jpg>)
*Hyundai 45 Concept, *Hyundai**

All of the new models will ride on Hyundai’s Electric Global Modular Platform, also known as E-GMP. The setup allows for fast charging and large batteries for an extended driving range. Hyundai says the platform will allow it to “reimagine the vehicle interior as a ‘smart living space’ with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.”

Hyundai wants to sell one million units and conquer a 10 percent market share to become a leader in the EV space by 2025. The launch of Ioniq as a sub-brand is said to affirm Hyundai’s commitment to clean mobility and [production of zero-emission vehicles](<https://www.thedrive.com/news/34985/the-front-wheel-drive-coupe-is-now-extinct>).

![message-editor%2F1597070610826-42656-hyundaiannouncesioniqbranddedicatedtoevs12.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1597070610826-42656-hyundaiannouncesioniqbranddedicatedtoevs12.jpg>)
**Hyundai**

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## Author
After working in the technology and software industry for several years, Chris Teague began writing as a way to help people outside of that world understand the sometimes very technical work that goes on behind the scenes. With a lifelong love of all things automotive, he turned his attention to writing new vehicle reviews, detailing industry trends, and breaking news. Along the way, he earned an MBA with a focus on data analysis that has helped him gain a strong understanding of why the auto industry’s biggest companies make the decisions they do.

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