---
title: "This Is Volkswagen’s New Logo"
description: "Coming to a new VW near you."
date: "2020-04-09"
modified: "2020-04-09"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/32959/this-is-volkswagens-new-logo"
categories:
  - "News"
  - "News by Brand"
  - "Volkswagen News"
tags:
  - "Volkswagen"
---

# This Is Volkswagen’s New Logo

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2020/04/vw-logo-atlas.jpg>)
*\<em\>www.thedrive.com</em>*

In case [you haven't heard](<https://www.thedrive.com/news/29534/vw-will-reveal-a-redesigned-ev-friendly-logo-at-2019-frankfurt-motor-show>), Volkswagen is rebranding with a new, flatter logo that apparently lends itself better to the company's imminent batch of new electric cars, is simpler to display on a wider variety of screens, and lets the brand visually distance itself from the dark Dieselgate days.

Like the [reworked R logo](<https://www.thedrive.com/news/30189/volkswagen-unveils-next-generation-r-logo>), VW's redesigned corporate mark is thinner and lighter looking. It ditches the old logo's skeuomorphic drop shadows and should be way easier to draw from memory [if you're ever challenged to draw it from memory](<https://www.thedrive.com/news/32852/no-one-remembers-what-car-logos-look-like>). It's a relatively subtle rework which is probably why we like it.

![message-editor%2F1586447805287-a\_new\_look\_for\_the\_iconic\_volkswagen\_logo-large-11361.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586447805287-a_new_look_for_the_iconic_volkswagen_logo-large-11361.jpg>)
**Volkswagen**

And unlike [BMW's more controversially redesigned badge](<https://www.thedrive.com/news/32440/bmw-starts-the-decade-with-a-flat-new-logo>), this will actually be used on the cars themselves, already having made its U.S. debut on the [2020 Atlas Cross Sport](<https://www.thedrive.com/news/30348/2020-volkswagen-atlas-cross-sport-midsize-suv-revealed>). Here it is on the nose and steering wheel of the 2021 Atlas.

![message-editor%2F1586448331316-2021\_atlas\_sel\_premium\_4motion-small-11299.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586448331316-2021_atlas_sel_premium_4motion-small-11299.jpg>)
*Volkswagen*

![message-editor%2F1586448335812-2021\_atlas-small-11272.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586448335812-2021_atlas-small-11272.jpg>)
*Volkswagen*

For comparison's sake, here's what the old logo looked like in the same places on the outgoing Golf. Exciting stuff, we know.

![message-editor%2F1586448599313-2018\_golf-small-7555.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586448599313-2018_golf-small-7555.jpg>)
*Volkswagen*

![message-editor%2F1586448604092-2017\_golf-small-4180.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586448604092-2017_golf-small-4180.jpg>)
*Volkswagen*

In addition to delivering an ever-so-slightly lighter look, VW design boss Klaus Bischoff said, "This rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications." It was apparently designed keeping in mind screens as small as a smartwatch.

On top of being more in line with the electric and digital age, VW's new, simpler logo has already been reconfigured to fit with the coronavirus-induced era of social distancing.

![message-editor%2F1586449440601-db2020al00322\_overfull.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1586449440601-db2020al00322_overfull.jpg>)
**Volkswagen**

The new Volkswagen logo is rolling out in the U.S. now and will apparently reach 10,000 dealerships across 154 countries by mid-2020.

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## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)