---
title: "VW Trademark Hints at ‘Peak Edition’ Model to Celebrate Pikes Peak Record"
description: "Time to celebrate—two years later."
date: "2020-03-31"
modified: "2020-03-31"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/32825/vw-trademark-hints-at-peak-edition-model-to-celebrate-pikes-peak-record"
categories:
  - "News"
  - "News by Brand"
  - "Volkswagen News"
tags:
  - "Volkswagen"
---

# VW Trademark Hints at ‘Peak Edition’ Model to Celebrate Pikes Peak Record

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2020/03/Romain_Dumas_F_Volkswagen_I.D._R_Pikes_Peak-Large-8475.jpg>)
*\<em\>www.thedrive.com</em>*

Back during the summer of 2018, Volkswagen [broke the record at the Pikes Peak International Hill Climb](<https://www.thedrive.com/accelerator/21731/volkswagen-i-d-r-smashes-loebs-pikes-peak-record-by-16-seconds>) by a whole 16 seconds with its [I.D. R electric prototype](<https://www.thedrive.com/accelerator/27509/this-is-how-vw-is-reshaping-its-id-r-pikes-peak-racer-to-set-a-nrburgring-lap-record>). Now, it sounds like the German automaker is looking to cash in on that cachet by slapping special edition badges tipping its cap to the [deadly Colorado race](<https://www.thedrive.com/accelerator/28840/this-is-why-pikes-peak-international-hill-climb-is-the-most-dangerous-race-in-america>) on passenger cars.

Brought to our attention via [*VWVortex*](<https://www.vwvortex.com/news/volkswagen-news/vw-files-peak-edition-trademark-us/>), Volkswagen has filed a [U.S. trademark](<https://tsdr.uspto.gov/#caseNumber=88846754&caseType=SERIAL_NO&searchType=statusSearch>) for "Peak Edition" in relation to "Automobiles; Engines for land vehicles; Automotive interior trim; Insignia for vehicles." Translation: Peak Edition-trim VWs may be in the pipeline. Granted, the Pikes Peak connection is, technically, speculation. The "Peak" in Peak Edition could, for all we know, be a reference to mountain tops (for a rugged, special-ed Atlas or something) or a tongue-in-cheek moniker about how this is the most special of all special editions.

![message-editor%2F1585668068328-volkswagen\_i.d.\_r\_pikes\_peaks\_record-breaking\_run-small-8510.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1585668068328-volkswagen_i.d._r_pikes_peaks_record-breaking_run-small-8510.jpg>)
**Volkswagen**

As for which model, or models, of Volkswagen will get a Peak Edition, it's anybody's guess. It would make more sense for it to be applied to VW's upcoming slew of I.D.-branded electric cars since the Pikes Peak record was broken by [the daddy of all I.D.-branded electric cars](<https://www.thedrive.com/accelerator/21776/how-the-volkswagen-i-d-r-went-from-daydream-to-pikes-peak-hill-climb-record-holder-in-249-days>). But considering most of the time special editions like this don't come with many mechanical changes, we wouldn't put it past VW to slap it on the [gas-only Jetta](<https://www.thedrive.com/new-cars/25824/2019-volkswagen-jetta-new-dad-review-this-peoples-car-is-a-solid-simple-small-sedan>) or something.

If you ask us, buying a special edition car that references a record that will pretty likely prove temporary is a questionable move, to say the least. Yes, the I.D. R is very fast but it's only a matter of time before somebody else goes faster. That's kind of how records work. At that point, owning a Peak Edition Tiguan would feel more than a little silly.

*The Drive* reached out to Volkswagen to ask whether this trademark really is a reference to Pikes Peak, but a VW spokesperson declined to comment.

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## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)