---
title: "Ferrari Sues Italian Charity That Owns Purosangue Trademark"
description: "It appears the name of Ferrari's first SUV will be decided in court."
date: "2020-02-03"
modified: "2020-02-03"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/news/32062/ferrari-sues-italian-charity-that-owns-purosangue-trademark"
categories:
  - "Ferrari News"
  - "News"
  - "News by Brand"
tags:
  - "Ferrari"
  - "Purosangue"
  - "Supercar"
  - "suv/crossover"
---

# Ferrari Sues Italian Charity That Owns Purosangue Trademark

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2020/02/purosangue-ferrari.jpg>)
*\<em\>www.thedrive.com</em>*

Ferrari is once again flexing its muscles in Italy, or at least trying to, by reportedly filing a lawsuit against an Italian charity named "Purosangue." The non-profit happens to bear the same name [Ferrari wants to give its first-ever SUV](<https://www.thedrive.com/news/24467/ferrari-purosangue-suv-test-mule-spotted-in-new-spy-video>)—whenever that comes out—so the automaker is now effectively trying to take it away through the courts.

According to the [*Financial Times*](<https://www.ft.com/content/76ef2f66-4375-11ea-a43a-c4b328d9061c>), Purosangue lawyers confirmed that the famous supercar builder filed the lawsuit earlier this year after two parties failed to reach an agreement in regards to the trademark. The non-profit has held the Purosangue trademark since its creation in 2013, and it reportedly only blocked Ferrari's trademark application after negotiations failed, meaning that at some point the two may have been open to working out some sort of deal. The charity has been registered in Italy and with the U.K. Charity Commission for several years now.

Ferrari is suing on the basis that the trademark "hasn't been used much during the past five years," hoping that a loophole regarding dormant brands will help [the *very Italian*](<https://www.thedrive.com/news/29851/universo-ferrari-see-what-its-like-to-be-one-of-maranellos-most-important-customers>) (and therefore well-connected and oftentimes intimidating) automaker get its way in the Italian court system. Purosangue claims that isn't true, highlighting that the foundation's name has been in constant use, more recently with Adidas, who produces its line of branded clothes and shoes.

According to its website, Purosangue is a charity that aims to "improve the living conditions of many people through running and athletics" and encouraging "young talents" to become champions, but also to gain from "trusting their own strengths, the persistence, and will of reaching important goals without the use of performance-enhancing drugs."

Ferrari is always quick to take legal action whenever it feels that its brand is being threatened, and has gone as far as threatening owners of privately-owned cars [over "distasteful" photos](<https://www.thedrive.com/news/29262/ferrari-allegedly-threatens-812-superfast-owner-with-legal-action-over-distasteful-instagram-posts>) featuring Ferrari vehicles.

A judge at a Bologna court is reportedly expected to make a ruling on March 5 this year.

*h/t:* [*Motor1*](<https://www.motor1.com/news/396242/ferrari-suing-charity-using-purosangue/>)

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## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)