---
title: "Hear Samuel L. Jackson’s Infamous, Obscenity-Filled 2004 Pontiac Ad Outtake"
description: "Samuel L. Jackson ad-libbed this incredible R-rated commercial for the 2004 Pontiac Grand Prix in a way that only he can do."
date: "2019-12-23"
modified: "2019-12-23"
authors:
  - name: "Stef Schrader"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/stef-schrader"
url: "https://www.thedrive.com/news/31616/hear-samuel-l-jacksons-infamous-obscenity-filled-2004-pontiac-ad-outtake"
categories:
  - "Culture"
  - "News"
  - "People"
tags:
  - "Advertising"
  - "celebrities"
  - "Pontiac"
  - "Samuel L. Jackson"
---

# Hear Samuel L. Jackson’s Infamous, Obscenity-Filled 2004 Pontiac Ad Outtake

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/12/Untitled-1-1.jpg>)
*\<em\>www.thedrive.com</em>*

We all know [Samuel L. Jackson](<https://www.thedrive.com/news/20497/new-infiniti-qx50-makes-appearance-in-marvel-studios-avengers-infinity-wars>) as an ageless wonder whose cultural impact spans decades and mediums, but true fans will remember that he once lent his vocal talents to Pontiac to shill the new Grand Prix sedan in the early 2000s. The result was a series of pretty standard car commercials, albeit smoother than most—and one absolutely ridiculous R-rated audio outtake that's lived on in weird corners of the internet since then.

The brief backstory begins in 2003, when GM signed off on the series of TV and radio ads voiced by Jackson and produced by Vigilante, "Pontiac's urban-marketing agency," according to [an *Ad Week* report](<https://www.adweek.com/brand-marketing/samuel-l-jackson-star-pontiac-ads-68060/>) from the time. The campaign would revolve around Pontiac's "Fuel for Your Soul" tagline. But at some point, a simple radio recording session went way off the rails with Jackson ad-libbing a hilarious, no-way-we-can-air-this obscene commercial for the 2004 Pontiac Grand Prix. [Listen below](<https://www.youtube.com/watch?v=E61LFGk3fP8&feature=emb_title>):

https://youtube.com/embed/E61LFGk3fP8

Audio of the best GM commercial never made could've faded into legend were it not for [*Autoblog* obtaining the clip](<https://www.autoblog.com/2009/10/14/great-vengeance-and-furious-anger-samuel-l-jackson-pontiac-voi/>) from a source at Vigilante following Pontiac's demise back in 2009. The clip has since been taken down and re-uploaded several times, so enjoy it while you can—we were recently reminded of its existence [by *Roadshow's* Chris Paukert on Twitter](<https://twitter.com/CPAutoScribe/status/1205505127962087424>). *The Drive* generally does not publish obscenities, but we believe it's important to transcribe Jackson's brilliance for the historical record.

"All right, check this out. How many cars you get in your life? You know, like, what—four? Five? One mistake—DAMN! Your shit's fucked up. But get in one of these bad mo'fuckers, 260 charged...supercharged powers and the most best handling driving mo'fuckers in its class, and your life be ZOOMING like a mo'fucker! But this time, it's gonna be like...so fuckin' fast, I mean really, really fuckin' fast, you won't even be thinking about that shit. 2004 Grand Prix with Comp G? The baddest mo'fuckin' Pontiac made! FUEL FOR YOUR ASS! I'm talkin' 'bout, that's the shit."

This could be the most compelling argument anyone's ever made for a 2004 [Pontiac Grand Prix](<https://www.thedrive.com/news/25561/florida-man-arrested-for-trying-to-trade-weed-for-fast-food-in-mcdonalds-drive-thru>). Clearly, this ad spot is for the [GTP](<https://www.youtube.com/watch?v=fa6m4AA2t28>), whose actual commercial was this one:

https://youtube.com/embed/sIRfe0cPTWI

Needless to say, this outtake didn't make it to radio or TV, and it's certainly not safe for work. It's a good thing this is the holiday season, right? Here are some more of Jackson's ad spots that were approved for mass consumption by the FCC, just in case you don't remember the last gasps of Pontiac as a brand:

https://youtube.com/embed/sKYZVpcR__M

https://youtube.com/embed/caRrqty_-zY

That *Ad Week* story linked above also mentions that GM spent $175 million on Pontiac marketing in 2002—that's almost $250 million today. Seven years later, Pontiac was dead as a doornail. But if this outtake is all we got out of it, hard to deny it was money well spent.

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## Author
Stef Schrader is a former senior staff writer for The Drive. She started writing about cars in 2013 after meeting Jalopnik's editor-in-chief at a race track, where Stef can be found at every available opportunity.

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/stefschrader/>)  
[Instagram](<https://instagram.com/stefthepef>)  
[Twitter](<https://twitter.com/stefthepef>)