---
title: "Volkswagen Unveils Next-Generation R Logo"
description: "The Atlas Cross Sport R-Line will be the first model to get the stylized new badge."
date: "2019-10-07"
modified: "2019-10-07"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/30189/volkswagen-unveils-next-generation-r-logo"
categories:
  - "News"
  - "News by Brand"
  - "Volkswagen News"
tags:
  - "Volkswagen"
---

# Volkswagen Unveils Next-Generation R Logo

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/10/DB2019AU01255_large-1.jpg>)
*\<em\>www.thedrive.com</em>*

As part of a company-wide rebranding effort, Volkswagen unveiled a new R logo that'll grace its more performance-oriented products. Sporting a sleeker, lighter, more minimalist design, the new R badge will complement the automaker's similarly revamped [VW logo](<https://www.thedrive.com/news/29534/vw-will-reveal-a-redesigned-ev-friendly-logo-at-2019-frankfurt-motor-show>) and replaces the old badge that features a less-stylized R along with an Audi RS-like parallelogram.

![message-editor%2F1570455993262-db2019al01916\_medium1.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1570455993262-db2019al01916_medium1.jpg>)
**Volkswagen AG**

![message-editor%2F1570456197008-2018\_golf\_r-small-6683.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1570456197008-2018_golf_r-small-6683.jpg>)
*The old Volkswagen R logo., *Volkswagen AG**

"The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship," said VW design boss Klaus Bischoff. "At the same time, it is gaining in terms of both clarity and charisma, as is the new Volkswagen brand logo."

Design-wise, the new R logo is definitely less fussy and "boy racer" than the equivalent performance-spec badges from [Honda](<https://www.thedrive.com/news/29609/potential-honda-civic-type-r-facelift-spotted-without-boy-racer-style-rear-wing>), [Renault](<https://www.thedrive.com/article/14271/renault-unveils-all-new-megane-r-s-hot-hatch-in-frankfurt>), and [Ford](<https://www.thedrive.com/video/18933/ford-focus-rs-production-is-about-to-end-but-what-made-this-hot-hatch-so-special>), no doubt a reflection of the Golf R's more mature personality in contrast to those other hot hatches.

Volkswagen's first car to get the new R logo, however, will be the upcoming Atlas Cross Sport R-Line crossover scheduled to debut this Friday.

"The new logo for the R models and the R-Lines also goes hand in hand with the realignment of the Volkswagen R brand," added R division managing director Jost Capito. "Our entire team is intensely working on the brand and product image and we are looking forward to continuing to roll these out in the coming months."

Expect the fresh R logo to appear on the trunks, grilles, and seats of the inevitable Mk8 Golf R. The [next-generation Golf](<https://www.thedrive.com/news/30141/2020-volkswagen-golf-mk8-set-for-october-24-debut-in-wolfsburg-report>) is scheduled to drop Oct. 24.

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)