---
title: "Land Rover Classic Announces Series I Reborn Program"
description: "Just 25 of the original Landies will be taken back to 1948 spec."
date: "2016-04-12"
modified: "2016-04-12"
authors:
  - name: "Jonathon Ramsey"
    link: "https://www.thedrive.com/authors/jonathon-ramsey"
url: "https://www.thedrive.com/news/2970/land-rover-classic-announces-series-i-reborn-program"
categories:
  - "Land Rover News"
  - "News"
  - "News by Brand"
tags:
  - "land rover"
---

# Land Rover Classic Announces Series I Reborn Program

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/0412160-land-rover-classic-reborn-hero.jpg>)
*\<em\>www.thedrive.com</em>*

Jaguar Land Rover is making hay in every direction and every epoch. The English group posted best-ever sales in the US and globally last year, and so far 2016 is cooking with gas. Digging back through the loam of chronology, Jaguar Classic is making [nine continuation XKSS roadsters](<https://www.thedrive.com/article/2697/jaguar-to-resurrect-the-xkss-for-nine-lucky-rich-folks>), two years ago it produced a [run of E-Type Lightweight coupes](<https://autoweek.com/article/pebble-beach-concours/jaguar-introduces-continuation-lightweight-e-type>), and head designer Ian Callum turned out his spectacular take [on the vintage Jaguar Mk II](<https://blog.caranddriver.com/50-years-in-the-making-ian-callums-custom-jaguar-mk2-is-incredible-and-you-can-buy-one-of-your-own/>). The Leaping Cat’s sister brand has now put some aluminum in the game: Land Rover Classic announced [its “Reborn” program](<https://www.landrover.com/above-and-beyond/reborn.html>) during the Techno Classica in Essen, Germany with an Australian Series I restored to 1948 specification.

![0412160-land-rover-classic-reborn-art-1.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/0412160-land-rover-classic-reborn-art-1.jpg>)
**Land Rover**

That Bronze Green Aussie project was the first in a series of 25 restorations. Land Rover Classic is a new concern, so before it accepts private vehicle restorations it will demonstrate the depth of its talent by selecting 24 more Series I donor vehicles from around the world and resurrecting them for chosen clients. Each 4x4 – [either a two-door short-wheelbase](<https://www.autoevolution.com/news/land-rover-series-1-reborn-is-irresistible-106278.html>) or four-door long wheelbase – will be stripped and rebuilt using the original parts wherever necessary, Land Rover Classic will install or fabricate new parts if required. The return to 1948-showroom-new means buyers get a [choice of five original colors](<https://www.trucktrend.com/news/1604-land-rover-classic-debuts-1948-series-i-reborn/>) – Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red – and period-correct interior coverings. A Classic representative will shepherd buyers through the process, and the new owners can [watch their Landies resurrected](<https://www.landrover.com/above-and-beyond/reborn-gallery.html>) in the Solihull, England workshop where Reborn projects are, ahem, reborn.

![0412160-land-rover-classic-reborn-art-2.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/0412160-land-rover-classic-reborn-art-2.jpg>)
**Land Rover**

Each restoration will take from six to nine months, comes with a 12-month, 12,000-mile warranty, with prices said to [range from £60,000 to £80,000](<https://www.carmagazine.co.uk/car-news/first-official-pictures/land-rover/it-lives-it-dies-it-lives-again-land-rover-series-1-reborn-revealed/>) (about $85,000 to $110,000 Benjamins). Classic car valuator Hagerty doesn’t list the Series I, but values a concours-level Series II at $44,000. The ever-inflating sums in the present classic car market mean there’s a good chance of eventually recouping the investment, if that were the goal. Ironically, though, for a brand that earned *bona fides* through farming and going hub deep in tropical muck for weeks at a time, Land Rover’s own in-house efforts will convert its seminal product from an expedition king into a garage queen.

![0412160-land-rover-classic-reborn-art-3.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/0412160-land-rover-classic-reborn-art-3.jpg>)
**Land Rover**

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