---
title: "Jaguar Will Give You $3,000 to Dump Your Tesla and Buy an I-Pace Electric Crossover"
description: "Jaguar has gone on a mission to lure EV buyers to its newest offering with a \"Tesla Conquest\" discount—no, really."
date: "2019-08-13"
modified: "2019-08-13"
authors:
  - name: "Chris Chin"
    link: "https://www.thedrive.com/authors/chris-chin"
url: "https://www.thedrive.com/news/29395/jaguar-will-give-you-3000-to-dump-your-tesla-and-buy-an-i-pace-electric-crossover"
categories:
  - "Car Tech"
  - "Electric Vehicles"
  - "Jaguar News"
  - "News"
  - "News by Brand"
  - "Tesla News"
tags:
  - "Electric Vehicle"
  - "I-Pace"
  - "Jaguar"
  - "luxury"
  - "suv/crossover"
---

# Jaguar Will Give You $3,000 to Dump Your Tesla and Buy an I-Pace Electric Crossover

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/10/hero-i-pace.jpg>)
*\<em\>www.thedrive.com\</em\>*

Due to the competitive nature of the automotive industry, it’s common to see carmakers take direct aim against some of their rivals to sway buyers—this is called a “conquest” incentive in dealer lingo. Currently, it appears Jaguar is working extra hard at trying to persuade owners and prospective buyers of the Tesla Model 3 to get them into [I-Pace all-electric crossovers](<https://www.thedrive.com/tech/24499/why-does-the-electric-jaguar-i-pace-only-offer-234-miles-of-range>) by offering up to $15,000 in incentives.

According to various tweets shared by seemingly self-admitted Tesla fans who appear to be knocking the deal-on-wheels, it's made up of a $5,000 dealer discount, plus an additional $7,000 “Allowance Credit” and another $3,000 “Tesla Conquest” if you’re coming from a Model S, Model X, or Model 3.

https://twitter.com/\_/status/1161189567686250497

That seems like quite the coupon for an [I-Pace](<https://www.thedrive.com/new-cars/21601/the-all-electric-2019-jaguar-i-pace-first-drive-review-so-good-itll-keep-you-up-at-night>), which is Jaguar's first-ever all-electric model that launched just last year with an MSRP of $69,850.

It’s also quite an obvious swing at Tesla owners, for which Jaguar has received a bit of hazing—but hey, at least it gets people talking.

https://twitter.com/\_/status/1160332353983717376

Thus far, the [I-Pace](<https://www.thedrive.com/new-cars/23573/2019-jaguar-i-pace-test-drive-review-jaguars-first-electric-car-is-a-crossover-to-set-driving-fans-wild>) has scored positively among the press, scooping up several awards including European Car of the Year, as well as World Car of the Year. It features a dual-electric-motor powertrain capable of up to around 400 horsepower in total and 513 pound-feet of torque, bolstered by a 90-kWh lithium-ion battery.

However, a few factors are still working against the I-Pace when compared to its Tesla rivals as Jaguar doesn’t have a dedicated charging network like Tesla does. Additionally, the I-Pace isn't available at all dealers with few said to be knowledgeable in servicing them.

*h/t:* [*Teslarati*](<https://www.teslarati.com/jaguar-ipace-tesla-conquest-3k-discount/>)

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