---
title: "2020 Toyota GR Supra Launch Edition Originally Listed for $131,000 Actually Sells for $87,574"
description: "Despite North Park Toyota of San Antonio, Texas telling us the $131,000 price tag was a mistake, the price still stands online several hours later."
date: "2019-07-26"
modified: "2019-07-26"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/29150/2020-toyota-gr-supra-launch-edition-originally-listed-for-131000-actually-sells-for-87000"
categories:
  - "Culture"
  - "For Sale"
  - "News"
  - "News by Brand"
  - "Toyota News"
tags:
  - "Coupe"
  - "GR Supra"
  - "sports car"
  - "Toyota"
---

# 2020 Toyota GR Supra Launch Edition Originally Listed for $131,000 Actually Sells for $87,574

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/07/2020_GR_Supra_Launch_Edition_Absolute_Zero_010_3861410904603D6C4BD9995BCEC2226816F42D94-e1564146267861.jpg>)
*\<em\>www.thedrive.com</em>*

Earlier this week we reported on a Florida Toyota dealership that was selling the hotly anticipated 2020 GR Supra for [an outrageous $40,000 over MSRP.](<https://www.thedrive.com/news/29119/florida-toyota-dealer-selling-2020-supra-with-outrageous-40000-markup>) A common response to that story was "Who would pay $90,000 for a Supra?" Well, it turns out at least one person would, because one example just sold for an eye-watering $87,574, according to a Texas Toyota dealership.

We originally spotted North Park Toyota of San Antonio advertising a white [Launch Edition Supra](<https://www.thedrive.com/news/28843/watch-how-the-2020-toyota-supra-compares-to-its-bmw-z4-sibling-in-an-all-out-drag-race>)—a car that stickers for $55,250—for the *extremely reasonable price* of $131,361. Scarcely able to believe our eyes, we called the Toyota store for confirmation. A North Park salesperson informed us that the six-figure price was actually erroneous. The $43,787 worth of "Market Adjustment" was correct but the $87,574 listed as MSRP should've been entered in the final price field. However, they also informed us that the car had already been sold. That's right.

![message-editor%2F1564148942964-131ksupra.jpg](<https://www.thedrive.com/wp-content/uploads/content-b/message-editor/1564148942964-131ksupra.jpg>)
**North Park Toyota of San Antonio**

Other cars that can be had for around $90,000? A supercharged, 380-hp Jaguar F-Type. A BMW M4. If you must spend your money with Toyota, a 467-hp Lexus GS F sports sedan. Add around $5,000 to the budget and you could have a Lexus LC, or add $9,000 and you could drive away in a [brand-new Porsche 718 Cayman GT4](<https://www.thedrive.com/news/28575/5-high-revving-details-about-porsches-new-cayman-and-spyder-gt4>).

It's also worth mentioning that it's now been several hours since we talked with the Toyota salesperson, yet the ["erroneous" price listed online](<https://www.northparktoyota.com/all-inventory/index.htm?search=supra>) still stands.

If you happen to be a well-heeled collector who sees $43,787 in the same way a normal person values $4.37, snatching this up so you can be the center of attention at every Cars & Coffee meet is probably worth it. For the rest of us, though, it's probably a good idea to wait. Your wallet will thank you.

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)