---
title: "Toyota: ‘Keep Your Eyes Peeled’ for Road-Focused TRD Models Coming Soon"
description: "Toyota didn’t divulge many details, but we think we have a pretty good idea of what's coming."
date: "2019-03-31"
modified: "2019-04-01"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/27233/toyota-keep-your-eyes-peeled-for-road-focused-trd-models-soon"
categories:
  - "News"
tags:
  - "Denver Auto Show"
  - "Performance Parts"
  - "sports cars"
  - "Toyota"
  - "TRD"
---

# Toyota: ‘Keep Your Eyes Peeled’ for Road-Focused TRD Models Coming Soon

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/02/Camry_TRD_004_A9290A17281C893BFAE849AFCF0F134FC3212E911-e1550769134629.jpg>)
*\<em\>www.thedrive.com</em>*

Toyota spokesperson David Lee confirmed at the 2019 Denver Auto Show that the Japanese automaker's TRD performance division has something on the way—something coming soon.

Lee made the announcement during a media Q&A session when he was asked whether TRD is working on more than just its increasingly popular off-road lineup, which recently grew to include the RAV4 and [Sequoia](<https://www.thedrive.com/news/26387/2020-toyota-sequoia-trd-pro-adventurous-families-finally-get-modern-tech-and-safety-features>).

"It seems like we have a lot of TRD Off-Road stuff these days, but what about our passenger cars, right? That kind of thing. We don't have anything official to say, but I would advise you to keep your eyes peeled," said Lee. "That concept of having TRD stuff for our on-road vehicles is nowhere near being over \[sic\]. You'll see some stuff coming from us. You'll have to be a little \[patient\] with us, but it's coming."

"I think you may see some more TRD-themed items, production-wise, coming from us in the near future," Lee concluded.

Toyota North America's General Manager Jack Hollis stated at the 2018 Los Angeles Auto Show that he [hoped to see TRD versions of every model in Toyota's lineup](<https://www.thedrive.com/news/25216/toyota-exec-wishes-for-more-trd-awd-models-report>), along with more all-wheel-drive variants. Hollis seemingly will get his wish, as Toyota United Kingdom confirmed in February that there are "[plans in the pipeline to introduce high-performance variants of all models in the future](<https://www.thedrive.com/news/26588/toyota-is-planning-on-building-high-performance-versions-of-every-model-in-its-lineup>)."

Lee was unable to answer whether these "high-performance variants" will be sold under Toyota's traditional TRD sporting brand, or its new Gazoo Racing marque, which is shortened simply to GR on its first branded model, the [immensely popular 2020 Toyota GR Supra](<https://www.thedrive.com/news/26789/toyota-gr-supra-is-officially-sold-out-in-europe-for-remainder-of-2019>).

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)