---
title: "Hyundai Super Bowl Ad Says Car Shopping Is Worse Than a Vegan Dinner Party"
description: "Jason Bateman plays a sadistic bellhop in this quirky Super Bowl ad for Hyundai Shopper Assurance."
date: "2019-01-31"
modified: "2019-01-31"
authors:
  - name: "Eric Brandt"
    link: "https://www.thedrive.com/authors/eric-brandt"
url: "https://www.thedrive.com/news/26259/hyundai-super-bowl-ad-says-car-shopping-is-worse-than-a-vegan-dinner-party"
categories:
  - "News"
tags:
  - "Hyundai"
  - "Super Bowl"
  - "Super Bowl Ad"
---

# Hyundai Super Bowl Ad Says Car Shopping Is Worse Than a Vegan Dinner Party

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/01/jason-bateman-hyundai.jpg>)
*\<em\>www.thedrive.com</em>*

You might recognize Jason Bateman from his countless TV and movie roles including his part as Michael Bluth in *Arrested Development*, but in this new ad for Hyundai that will air during Super Bowl LIII, we see Bateman playing a sadistic elevator operator who cheerfully delivers people to painful experiences. As an exception to the bad times, the lift makes a stop at a [Hyundai](<https://www.thedrive.com/article/13001/hyundai-promotes-2018-sonatas-daily-driveability-in-new-tv-spot>) showroom where you get the pleasure of shopping with Hyundai Shopper Assurance.

https://youtube.com/embed/B5FzKB5TW0Y

The featured couple gets in the elevator and on the way to their car shopping experience, but while doing so, they pass globally hated scenes and scenarios. A few of the floors include a root canal, jury duty, and our personal favorite, a vegan dinner party where "beet loaf," something that we hope isn't a real thing, is being served. When the car shoppers finally get to their floor, they see a typical car lot with lots of banners, loud music, and inflatable tube men.

Then our car shoppers tell Bateman that they’re actually shopping for a Hyundai with the Hyundai Shopper Assurance program that’s been around with participating dealers since early 2018. Shopper Assurance uses four main elements: transparent pricing meaning it shows the actual price of the car after incentives and dealer discounts; a flexible test drive which allows for Hyundais to be delivered to the location of your choosing for a test drive; a streamlined purchase which is basically just doing a lot of the paperwork ahead of time so you can spend less time at the dealership; and a three-day, worry-free exchange which is pretty self-explanatory.

Even if you didn't need the humor to comprehend the Shopper Assurance program, this ad fits in with [the rest of the laughable lot](<https://www.thedrive.com/news/26223/new-ram-super-bowl-ad-is-so-self-aware-its-hilarious>) that's set to air this Sunday.

### Author social links  
[Twitter](<https://twitter.com/brandt004>)