---
title: "Land Rover Aborts Production of Ultra-Luxury Range Rover SV Coupe"
description: "Your dreams of an ego-rific Range Rover will have to wait."
date: "2019-01-31"
modified: "2019-01-31"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/26249/land-rover-aborts-production-of-ultra-luxury-range-rover-sv-coupe"
categories:
  - "Land Rover News"
  - "News"
  - "News by Brand"
tags:
  - "Coupe"
  - "Jaguar Land Rover"
  - "land rover"
  - "luxury"
  - "luxury truck"
  - "Off-Road"
  - "Range Rover"
  - "SUV"
  - "suv/crossover"
---

# Land Rover Aborts Production of Ultra-Luxury Range Rover SV Coupe

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/01/rrsvcoupe19myreveal06031803-e1548888824413.jpg>)
*\<em\>www.thedrive.com</em>*

Land Rover confirmed Wednesday that it has canceled its planned two-door version of the Range Rover Autobiography, a sort of over-the-top SUV that would serve as the halo vehicle of the British brand.

The Range Rover SV Coupe was slated to be a high-performance, ultra-luxury SUV meant to compete with the Bentley Bentayga and Rolls-Royce Cullinan. It would have had a supercharged 5.0-liter V8, likely making 575 horsepower, and a price tag of approximately $315,000. It would have shared almost no components with a standard Range Rover, save for the chassis, hood, and lower tailgate. Production would have been handled by JLR's Special Vehicles Operations (SVO) Technical Centre, which planned on a limited run of 999 vehicles, but as of Wednesday, production will be 000 vehicles.

![message-editor%2F1548888837381-rrsvcoupe19myreveal06031805-resize-1024x674.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548888837381-rrsvcoupe19myreveal06031805-resize-1024x674.jpg>)
**Jaguar Land Rover**

"We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production," the automaker told [*Autocar*](<https://www.autocar.co.uk/car-news/new-cars/range-rover-sv-coupé-axed>). "Instead, Land Rover is focusing its resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world-leading SUVs."

![message-editor%2F1548888851920-rrsvcoupe19myreveal06031806-resize-1024x484.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548888851920-rrsvcoupe19myreveal06031806-resize-1024x484.jpg>)
**Jaguar Land Rover**

Resources originally dedicated to the project are being repurposed for mass-market JLR models, including the redesigned Discovery Sport, and [returning Defender, which will also be sold in the United States](<https://www.thedrive.com/news/25662/land-rover-is-officially-bringing-the-defender-back-to-the-us-in-2020>). JLR has also dismissed over 6,000 employees over the past year as part of a downsizing campaign, so it may better weather an ugly Brexit, and lose less cash as its [sales decline](<https://www.thedrive.com/opinion/24821/jaguar-is-slumping-again-can-anything-save-this-historic-car-brand>). These problems have not put the kibosh on limited-edition models, however; Jaguar revealed Wednesday a ["Checkered Flag" edition of its F-Type sports car](<https://www.thedrive.com/news/26241/jaguar-wants-you-to-pay-a-10k-premium-for-new-f-type-with-checkered-flag-badges>), though the special model's price point is tough to justify.

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)