---
title: "Jaguar Wants Buyers to Pay an Extra $10,000 for Checkered Flag Badges On an F-Type"
description: "The F-Type 'Checkered Flag Limited Edition' celebrates Jaguar's rich sports car pedigree."
date: "2019-01-30"
modified: "2019-05-02"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/26241/jaguar-wants-you-to-pay-a-10k-premium-for-new-f-type-with-checkered-flag-badges"
categories:
  - "Jaguar News"
  - "News"
  - "News by Brand"
tags:
  - "Bad Life Choices"
  - "F-Type"
  - "Jaguar"
  - "Jaguar F-Type"
  - "Jaguar Land Rover"
  - "limited edition"
  - "luxury"
  - "sports car"
  - "sports cars"
---

# Jaguar Wants Buyers to Pay an Extra $10,000 for Checkered Flag Badges On an F-Type

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2019/01/jag_f-type_20my_checkered_flag_european_model_shown-10-e1548864814806.jpg>)
*\<em\>www.thedrive.com</em>*

Jaguar announced Wednesday that it will sell a limited-edition version of its F-Type sports car called the "Checkered Flag Limited Edition," which aims to celebrate the brand’s rich sports car heritage dating back to the XK 120 released in 1948. However, it comes [at a premium](<https://www.thedrive.com/opinion/24821/jaguar-is-slumping-again-can-anything-save-this-historic-car-brand>) that could be difficult for buyers to swallow.

The base model 2020 Jaguar F-Types start at $61,600, and the least-expensive Checkered Flag car demands $71,900, or $10,300 more. Powertrain options for Checkered Flag cars are restricted to two configurations: the turbocharged 2.0-liter, rear-wheel-drive model, and the supercharged 3.0-liter, all-wheel-drive version. Each can only make use of Jaguar's eight-speed automatic transmission, as manual F-Types are no longer available.

![message-editor%2F1548865463183-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548865463183-jag_f-type_20my_checkered_flag_european_model_shown.jpg>)
**Jaguar Land Rover**

Some of the Checkered Flag model's surcharge comes from a set of options available outside the limited package. Six-spoke alloy wheels, the Black Exterior Package, Fixed Panoramic Roof, and Windsor Leather interior can be had independently of the Checkered Flag package, and only come to $5,460. The remainder of the $10,300 presumably comes from the handful of furnishings available exclusively through the Checkered Flag package. These include a steering wheel with a red top-dead-center mark, embroidered headrests, special [floor mats](<https://www.thedrive.com/reviews/27657/best-floor-mats>), branded door sills, a brushed aluminum center console, and badges denoting the edition outside the car.

![message-editor%2F1548866793020-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown18.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548866793020-jag_f-type_20my_checkered_flag_european_model_shown18.jpg>)
*Jaguar Land Rover*

![message-editor%2F1548866804595-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown17.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548866804595-jag_f-type_20my_checkered_flag_european_model_shown17.jpg>)
*Jaguar Land Rover*

![message-editor%2F1548866814371-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown16.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548866814371-jag_f-type_20my_checkered_flag_european_model_shown16.jpg>)
*Jaguar Land Rover*

![message-editor%2F1548866824322-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown15.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548866824322-jag_f-type_20my_checkered_flag_european_model_shown15.jpg>)
*Jaguar Land Rover*

![message-editor%2F1548866843517-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown13.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548866843517-jag_f-type_20my_checkered_flag_european_model_shown13.jpg>)
*Jaguar Land Rover*

Jaguar's reason for putting a vehicle as costly as this on the market could be to boost its profit margin on the F-Type amidst a sales slowdown, caused by a declining China market, and poor sales of many of its models. In an effort to stay afloat, JLR is [cutting more than 10 percent of its workforce](<https://www.thedrive.com/news/25903/jaguar-land-rover-blames-transformation-for-slashing-4500-uk-jobs>) during what it calls a "transformation" period, meant to prepare the automaker for a return to profitability. This could allegedly involve a wholesale [switch to electric vehicles next decade](<https://www.thedrive.com/tech/24213/report-jaguar-considering-going-all-electric-within-a-decade-to-fight-tesla-and-porsche>), but Jaguar's lips are sealed on that matter.

![message-editor%2F1548868678559-jag\_f-type\_20my\_checkered\_flag\_european\_model\_shown2.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1548868678559-jag_f-type_20my_checkered_flag_european_model_shown2.jpg>)
**Jaguar Land Rover**

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)