---
title: "Audi Teases Smaller, More Affordable Electric E-Tron Crossover Ahead of Geneva Reveal"
description: "The smaller Audi E-Tron is expected to ride on the Volkswagen Group's MEB platform and be similar to the Q3 in size."
date: "2019-01-11"
modified: "2019-01-11"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/25898/audi-teases-smaller-more-affordable-electric-e-tron-crossover-ahead-of-geneva-reveal"
categories:
  - "Audi News"
  - "Car Tech"
  - "Electric Vehicles"
  - "News"
  - "News by Brand"
tags:
  - "E Tron"
  - "Electric Vehicle"
  - "Ford"
  - "Luxury crossover"
  - "MEB"
---

# Audi Teases Smaller, More Affordable Electric E-Tron Crossover Ahead of Geneva Reveal

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/07/20180727-audi-e-tron-teaser.jpg>)
*\<em\>www.thedrive.com</em>*

At a launch event for the Audi E-Tron electric crossover in Holland, the German automaker announced it will produce a smaller, entry-level electric crossover.

Exterior design lead Andreas Mindt showed an image of the vehicle, which he described as a "smaller E-Tron SUV," as quoted by [*Autoweek Netherlands*](<https://www.autoweek.nl/autonieuws/artikel/audi-e-tron-krijgt-kleinere-suv-broer/>). Mindt stated that the vehicle won't be a mere design concept and that full reveal of the compact electric vehicle was promised for the Geneva Motor Show in March.

Unlike Audi's other EVs, which include the E-Tron, E-Tron GT, and [just-confirmed PB18 E-Tron](<https://www.thedrive.com/news/25894/audi-exec-announces-50-car-production-run-of-671-hp-pb18-e-tron-report>), this smaller crossover is expected to utilize the modular EV platform designed by its parent company, the Volkswagen Auto Group. It is believed that the entry-level model is the same as that referenced by Mindt in an interview at the 2018 Los Angeles Auto Show, where he [confirmed a small, MEB-based electric Audi](<https://www.thedrive.com/news/25318/audi-is-developing-an-entry-level-mass-market-electric-hatchback-report>) to be on the way in early 2019.

This model is thought not to be the same as the [cheaper E-Tron](<https://www.thedrive.com/news/25554/audi-drawing-up-faster-and-cheaper-e-tron-crossovers-report>), whose market arrival is predicted to be by the end of 2019. The first Audi E-Tron delivered to customers will start at a staggering $74,800, but Audi knows the market capable of affording such a vehicle is of limited size. It reportedly will walk a path similar to that of Tesla by selling high-profit margin vehicles with the debut of a new EV, later unlocking more affordable alternatives.

*The Drive* speculates that less-expensive Audi EVs will reduce their cost with more pedestrian interiors, as Audi has limited wiggle room to offer shorter-range models—the E-Tron's 249-mile range is nothing particularly earth-shaking as is.

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)