---
title: "Ford’s Mustang-Inspired Electric Crossover May Be Called ‘Mach E’"
description: "A late-November trademark filing by the Blue Oval might have revealed the name of Ford's upcoming EV early."
date: "2018-12-03"
modified: "2019-05-23"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/25268/fords-mustang-inspired-electric-crossover-may-be-called-mach-e"
categories:
  - "Car Tech"
  - "Electric Vehicles"
  - "Ford News"
  - "News"
  - "News by Brand"
tags:
  - "crossovers"
  - "Electric Vehicle"
  - "Ford"
  - "mach 1"
  - "Mach E"
  - "Mustang"
  - "trademark"
---

# Ford’s Mustang-Inspired Electric Crossover May Be Called ‘Mach E’

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/10/mysterious-ford-hero.jpg>)
*\<em\>www.thedrive.com</em>*

A trademark filing by Ford dated Nov. 26 could reveal the name of its upcoming Mustang-inspired electric crossover, as discovered by *The Drive*.

A corporate law firm acting on behalf of Ford filed with the United States Patent and Trademark Office (USPTO) for trademarks on the names "Mach E" and "Mach-E." Their respective filings are described as pertaining to "motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames."

Both variations on the name are the subjects of filings believed to be solely with the USPTO at present.

![message-editor%2F1543864127284-fmc.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1543864127284-fmc.jpg>)
**USPTO via *The Drive***

Ford initially attached the "Mach 1" name to its electric crossover earlier this year, but after fans expressed displeasure with the idea of an electric crossover bearing the name, [Ford faltered](<https://www.thedrive.com/news/23258/ford-wont-call-its-mustang-inspired-electric-crossover-mach-1-after-all>) and opted to go with a different name. Mach E would be close, but wouldn't impinge on the legacy of the Mach 1 moniker, which Mustang fans would prefer to see associated exclusively with the pony car.

The automaker offered a possible [glimpse of the upcoming vehicle](<https://www.thedrive.com/news/24320/hmm-whats-this-mysterious-electric-mustang-concept-car-in-fords-new-ad>) in a video released in October, depicting a Mustang-esque front end on a concept vehicle. It featured a glowing blue Mustang outline over where the grille would normally be, leading many to believe the vehicle depicted to be the same as the [Mustang-influenced crossover teased](<https://www.thedrive.com/news/23418/ford-teases-mustang-inspired-electric-crossover-claims-300-mile-range>) this September.

"Trademark applications are intended to protect new ideas but aren't necessarily an indication of new business or product plans," a Ford spokesperson told *The Drive* when asked whether the name is related to Ford's upcoming model.

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)