Toyota to Throttle Back Camry Production at Kentucky Plant Amid Poor Sales
Meanwhile, the Toyota RAV4 is a hot commodity that's flying off dealership lots.
Despite a well-received redesign and boasting the title of America's best-selling sedan for the last 16 years, the Toyota Camry is having a rough time in the sales arena—and it appears that crossovers and SUVs are to blame. More importantly, the sales slowdown has led Toyota to throttle back production at its Kentucky plant next month.
According to Bloomberg, three assembly lines produce the Camry, along with the larger Avalon and the Lexus ES sedans, and one of those three lines will see reduced production starting in December. It's not the Camry's fault, though, as its main segment competitor, the Honda Accord, has also seen reduced sales.
Sedan sales, in general, have slumped as the industry (and the consumer) moves towards crossovers as volume vehicles. Indeed, Toyota's RAV4 has overtaken the Camry in sales, becoming Toyota's number one seller in the United States.
It's a shame that the Camry, which has long been the butt of jokes among enthusiasts and enthusiast-minded auto journalists alike, has finally come into its own as a good car to drive and own. No longer just a dull—if reliable, beige appliance—the current Camry is an engaging daily driver for people who value safety, reliability, and resale value as much as they value having a decent time behind the wheel.
Sadly, it seems that sedan drivers are a rapidly dying breed, and both manufacturers and car buyers are becoming increasingly enamored with the crossover. Heck, even luxury sports car maker Aston Martin is working on one.
RELATEDToyota Dealership Displays 2018 Toyota Camry That Got Rear-Ended by a Semi-TruckCustomer: Are your cars safe? Salesperson: [Points.]READ NOW
RELATEDToyota Camry Sedans and a Prius Expected to Surprise Racers on the TrackDid you think the Toyota Camry was only good for school and grocery runs? Think again. Three are going to run the 2018 One Lap of America Road Rally.READ NOW
RELATEDListen to This Straight-Piped 2018 Toyota Camry XSE GrowlTurns out, you can own a Camry and still be that guy.READ NOW
RELATEDToyota Reminds Kentucky Plant That It'd Be Cheaper to Make the Camry in Japan'I’m not sharing this to scare you, but to heighten your awareness of the current risk we now have,' said plant manager Wil James.READ NOW
RELATED2018 Toyota Camry Review: a Sharper, More Potent Reinvention for the World's Top-Selling SedanThe eighth-generation car looks sharp, and drives sharper than its predecessors.READ NOW