---
title: "Dodge Gives Santa a Rockin’ Sleigh With Real Hellcat Redeye Power for Holiday Ad Campaign"
description: "Plus professional wrestler Bill Goldberg dressed up as Jolly Saint Nick? Color us intrigued."
date: "2018-11-05"
modified: "2018-11-05"
authors:
  - name: "Chad Kirchner"
    link: "https://www.thedrive.com/authors/chad-kirchner"
url: "https://www.thedrive.com/news/24705/dodge-recreates-santas-sleigh-with-real-hellcat-redeye-power-for-holiday-ad-campaign"
categories:
  - "Dodge News"
  - "News"
  - "News by Brand"
tags:
  - "bill goldberg"
  - "Challenger"
  - "christy lee"
  - "dodge"
  - "Hellcat"
  - "News"
  - "redeye"
  - "Santa Claus"
  - "sleigh"
---

# Dodge Gives Santa a Rockin’ Sleigh With Real Hellcat Redeye Power for Holiday Ad Campaign

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/11/dodge-sleigh.jpg>)
*\<em\>www.thedrive.com</em>*

While it might still only be November, automakers are attacking the holiday season head-on. Dodge is preparing for the end of year push with a new series involving Santa Claus and a new sleigh powered by a 797-horsepower [Challenger Hellcat Redeye](<https://www.thedrive.com/new-cars/22708/2019-dodge-challenger-first-drive-review-797-hp-hellcat-redeye-hot-handling-scat-pack-widebody>) engine.

The video spot, called "Upgrade," features Santa Claus played by professional wrestler [Bill Goldberg](<https://billgoldberg.com/>) demanding an upgraded sleigh for this season. His team goes to work to produce the new sleigh powered by the 6.2-liter supercharged Hemi V8 from the Hellcat Redeye, dual exhaust tips, and seven-passenger seating. The National Highway Traffic Safety Administration might not approve, but it looks badass.

The host of "All Girls Garage," [Christy Lee](<https://cristylee.tv/>) plays the role of Mrs. Claus and the song playing in the background is "Santa Claus is Back in Town" from the album "We Wish You a Metal Xmas and a Headbanging New Year."

https://youtube.com/embed/bIu7xyjkJn4

The commercial is the start of what will be a social media campaign as the holidays approach. Each update will follow along the build process of Santa's sleigh in a format similar to many of the car restoration shows on television.

Also, Dodge will sell merchandise around the program, including a [Hellcat Redeye logo t-shirt](<https://www.life.dodge.com/product.asp?session=4694FD1F562144D49C1A4428F2D8BEAB&d=&dept_id=502&c=63B6NY5PAQVJ1ZZ&s=>) where the logo has reindeer antlers and eventually the same sweater that Goldberg wore in the commercial.

*The Drive* reached out to Dodge about the sleigh. It turns out that it is, in fact, a real Dodge Challenger widebody that has been modified for this use. It even has a start button that starts a real engine. When asked if it was driveable, we were told no because it has "runners instead of wheels," but that doesn't make it non-driveable in our book—you just need some, erm, determination.

While it's not even Thanksgiving yet, we have to admit that the spot is pretty cool and on-brand for the SRT performance division. Though, Santa's deliveries on Christmas might not be so secret when children can hear his supercharged sleigh approaching.

![message-editor%2F1541447868022-dodgesleighupgrade1.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1541447868022-dodgesleighupgrade1.jpg>)
*FCA US LLC*

![message-editor%2F1541447876490-dodgesleighupgrade2.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1541447876490-dodgesleighupgrade2.jpg>)
*FCA US LLC*

![message-editor%2F1541447886270-dodgesleighupgrade3.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1541447886270-dodgesleighupgrade3.jpg>)
*FCA US LLC*

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