---
title: "Bruiser’s Mean and Rugged ‘Honcho’ Pickup Truck Is a Jeep Enthusiast’s Dream"
description: "This is what happens when a Jeep tuning company says 'hold my beer.'"
date: "2018-09-07"
modified: "2018-09-07"
authors:
  - name: "Brian Evans"
    link: "https://www.thedrive.com/authors/brian-evans"
url: "https://www.thedrive.com/news/23431/bruisers-mean-and-rugged-honcho-pickup-truck-is-a-jeep-enthusiasts-dream"
categories:
  - "Jeep News"
  - "News"
  - "News by Brand"
  - "Trucks"
tags:
  - "automotive news"
  - "Bruiser Conversions"
  - "FCA"
  - "Jeep"
  - "Jeep Easter Safari"
  - "Off-Road"
  - "off-roading"
  - "trucks"
  - "Wrangler Pickup"
---

# Bruiser’s Mean and Rugged ‘Honcho’ Pickup Truck Is a Jeep Enthusiast’s Dream

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/09/2018-09-07.jpg>)
*\<em\>www.thedrive.com</em>*

Looking for a big and bad Jeep to cruise around town in? Look no further than [Bruiser Conversions'](<https://www.bruiserconversions.com/vehicles/5/2018-bruiser-conversions-honcho-step-side>) newest creation, the Honcho, which borrows its chops from the awesome [Jeep Crew Chief 715](<https://www.thedrive.com/new-cars/2531/jeeps-non-hellcat-moab-concepts-are-rad-too>) concept created for the 2016 Easter Jeep Safari.

The Honcho is based on the company's popular JK Crew model, but it features a frame extension that brings the wheelbase to 139 inches long compared to the standard Wrangler JK's 116 inches. Of course, fuel and electrical systems feature extensions, a specialty front grille, a choice of fleetside or stepside truck bed with an integrated roll bar, a removable top, matching paint, and interior storage behind the rear seats for whatever [goodies you may need on the trail](<https://www.thedrive.com/news/20450/off-roading-dos-and-donts-according-to-a-jeep-jamboree-expert>)—or mall parking lot for that matter.

![message-editor%2F1536346302021-8365de9dab\_low\_res\_2018-bruiser-conversions-honcho.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1536346302021-8365de9dab_low_res_2018-bruiser-conversions-honcho.jpg>)
**Bruiser**

A long list of extras carries under the hood, where an engine upgrade with either an LS3 from GM Performance or a Cummins R2.8 Turbo Diesel engine can be installed depending on your taste or budget. Bruiser also offers two-stage upgrade packages for the LS3, a Stage 1 with 620 horsepower and a Stage 2 package a 427 LS3 with 715 horsepower. Yes, 715.

![message-editor%2F1536346318884-8490a08bf3\_low\_res\_2018-bruiser-conversions-honcho.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1536346318884-8490a08bf3_low_res_2018-bruiser-conversions-honcho.jpg>)
**Bruiser**

Other goodies include a heat reduction hood, Dana 60 axles, front and rear electronic lockers, 42-inch BFGoodrich Krawler TA Tires, Bruiser Weld Rekon 20-inch beadlock wheels, high-performance off-road suspension, steering upgrades, a winch, LED headlights, a heavy duty driveshaft, and more.

While many Jeepers are waiting on Fiat Chrysler to release a pickup version of the current [JL Wrangler](<https://www.thedrive.com/article/11439/jl-wrangler-forums-releases-renderings-of-future-jeep-pickup>), Bruiser's customers can take this bad boy home for $40,000 plus the cost of the Jeep, so somewhere around $90,000 out the door. Sure, that isn't cheap, but it offers an experience that Jeep itself can't offer yet.

*h/t:* [*Motor Authority*](<https://www.motorauthority.com/news/1118583_jeep-bruiser-honcho-mixes-old-school-cool-with-modern-power>)

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