---
title: "Lotus Celebrates Its 70th Year With Some Tire-Smoking Action"
description: "The Exige Sport 410 and Evora GT410 were the weapons of choice."
date: "2018-08-19"
modified: "2018-08-19"
authors:
  - name: "George Kuruvilla"
    link: "https://www.thedrive.com/authors/george-kuruvilla"
url: "https://www.thedrive.com/news/23004/lotus-celebrates-its-70th-year-with-some-tire-smoking-action"
categories:
  - "News"
tags:
  - "Colin Chapman"
  - "Lotus"
  - "lotus evora"
  - "Lotus Evora GT410"
  - "Lotus Exige Sport 410"
  - "sports cars"
---

# Lotus Celebrates Its 70th Year With Some Tire-Smoking Action

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/08/lotus-celebrates-its-70th-year-with-some-tyre-smoking-action-70th-year-logo.jpg>)
*\<em\>www.thedrive.com</em>*

In 1948, Colin Chapman, pursuing his own theories of the ideal sports car, built his maiden competition car in a tiny lock-up garage in London. Four years later, he founded [Lotus](<https://www.thedrive.com/news/22759/geely-reportedly-considering-1-9-billion-lotus-makeover>) Engineering, a company that continued to innovate in both road and race engineering, which in time has become a crucial part of automotive history. This year, Lotus is celebrating its 70th year and, to commemorate the milestone, it has released a new film that shows two of its creations laying out rubber in the shape of a "70" on the test track at its HQ in Hethel.

The fitting tribute to the marque's style and engineering was created on the test track’s skidpad using the dynamic prowess of the [Exige Sport](<https://www.thedrive.com/article/15933/the-lotus-exige-cup-430-ultimate-edition-is-the-most-ridiculous-lotus-ever>) 410 and [Evora](<https://www.thedrive.com/article/17609/lotus-evora-gt410-sport-revealed-adds-more-carbon-fiber>) GT410 models, a few pairs of tires and great driving precision.

![message-editor%2F1534657291826-lotuscelebratesits70thyearwithsometyre-smokingaction-lotusevora410gt.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1534657291826-lotuscelebratesits70thyearwithsometyre-smokingaction-lotusevora410gt.jpg>)
*Lotus - Facebook page*

![message-editor%2F1534657297466-lotuscelebratesits70thyearwithsometyre-smokingaction-lotusexigesport410.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1534657297466-lotuscelebratesits70thyearwithsometyre-smokingaction-lotusexigesport410.jpg>)
*Lotus - Facebook page*

Lotus claims that the use of CGI wasn't a part of this production; instead, it relied on the skills of the chosen drivers, namely Gavan Kershaw, head of attributes, and Daniel Peck, vehicle dynamics engineer. The duo, who are a part of the Lotus team responsible for embedding performance and agility into its vehicles, drew up the 70th tribute logo in some intense tire-smoking and drifting action. Lotus wants to call the exercise "a light-hearted celebration as the company continues to mark the genius of Lotus founder Colin Chapman."

As the name suggests, both cars are powered by a 410-horsepower, fuel-injected and supercharged 3.5-liter V6 engine that enables sub-4.0 second 0 to 60 mph runs.

https://youtube.com/embed/0p3n7tS5BmQ

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