---
title: "Ferrari Makes $80,000 in Profit On Every Car It Sells"
description: "Ferrari apparently leads the industry in one key financial metric: operating profit per unit sold."
date: "2018-08-08"
modified: "2018-08-08"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/22716/ferrari-tops-the-list-makes-80k-for-every-car-it-sells"
categories:
  - "Car Tech"
  - "Ferrari News"
  - "Manufacturing"
  - "News"
  - "News by Brand"
tags:
  - "Auto Industry News"
  - "Ferrari"
  - "Jaguar Land Rover"
  - "Profits"
---

# Ferrari Makes $80,000 in Profit On Every Car It Sells

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/08/180849-car_ferrari-488-pista-e1533736747936.jpg>)
*\<em\>www.thedrive.com</em>*

In spite of its position as a boutique maker of exclusive, low-volume supercars, Ferrari apparently leads the industry in one key financial metric: operating profit per unit sold.

According to a German study translated and reported by [*Motor1*](<https://www.motor1.com/news/261613/ferrari-highest-profit-per-car/>), the exotic automaker from Maranello generates a lofty $80,000 for every car it sells—the highest in the entire industry. In stark contrast, Jaguar Land Rover makes just $927 per car sold.

For more perspective, the study goes on to reveal that every Porsche sold brings in a tidy $19,715 for the company—almost double the margin of Mercedes-Benz, Audi, and BMW which all boast around $10,500 of profit per vehicle. Ferrari's sister-company, Maserati, stands at $5,800 for every car sold.

On the other side of the coin, Volkswagen-owned ultra-luxury automaker Bentley is apparently losing $19,715 every time a customer signs on the dotted line. The company blames this on its heavy financial investment in electrification. Tesla, rather infamously, loses $12,757 for every electric car it hocks.

Despite its margin dominance, [Ferrari aims to double its earnings](<https://www.thedrive.com/article/13093/ferrari-hopes-its-f16x-crossover-will-help-profits-double-by-2022-report-says>) by the year 2022 mainly by introducing an SUV [(or FUV, as the company insists on calling it)](<https://www.thedrive.com/article/12607/ferrari-suv-will-hide-its-rear-doors-and-be-classed-as-an-fuv>) currently codenamed F16X. For the skeptical purists in the crowd, a crossover would likely make Ferrari's accountants very happy considering rival Lamborghini's reported success with its recently launched Urus with sales apparently being even better than expected, according to [*CNBC*](<https://www.cnbc.com/2018/03/08/lamborghinis-200000-suv-sales-are-better-than-expected-ceo.html>).

We've reached out to Ferrari for further comment and will update this story when we hear back.

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)