--- title: "2025 Lincoln Navigator Is the Only American Car With a Starting Price Over $100K" date: "2024-10-27" modified: "2024-10-27" authors: - name: "Beverly Braga" job_title: "Weekend Editor" link: "https://www.thedrive.com/authors/beverly-braga" url: "https://www.thedrive.com/news/2025-lincoln-navigator-is-the-only-american-car-with-a-starting-price-over-100k" categories: - "Lincoln News" - "News" - "News by Brand" tags: - "Lincoln" - "Lincoln Navigator" - "Navigator" - "suv/crossover" --- # 2025 Lincoln Navigator Is the Only American Car With a Starting Price Over $100K ![]() *\Lincoln\* If luxury were based solely on price, then the [2025 Lincoln Navigator]() would be the most opulent American-made vehicle on the market. Its cost of admission is $101,990, and that's just to start. Before you pick up your pitchforks, yes, we know there are plenty of cars, [trucks](), and SUVs built in the U.S. that carry a six-figure price tag. Though to get to that esteemed price point, the vehicle is generally a fully loaded top-of-the-line trim or a special derivative of the base model. For example, a [Lucid]() Air Sapphire that boasts a staggering 1,234 horsepower and a 1.89-second 0-60 mph time costs an equally staggering $250,500. But backtrack to the base model, and the [Pure]() starts at $71,400—a fraction of the fully-equipped Sapphire. All prices mentioned include the manufacturer's destination fee. Sticking with EVs, a [Rivian R1S]() Ascend with a triple-motor AWD configuration will set you back $107,700. If ascending isn't on your to-do list, then you can try your luck on the bottom rung with the R1S Adventure model, which starts at $77,700. Okay, EVs are generally more expensive to start than an ICE-equipped ride. Whadda we got on that front? The [Chevy Corvette]() Z06 ($113,795) and [Ford Mustang GTD]() ($325,000)? Well, drop the Z06 and GTD, and your icons starter kits cost $69,995 and $33,515, respectively. Fine, we'll take a look at the [General](). Nope. Nada. All have sub-$100K starting points. [Sierras]() and [Yukons]() aren't even close. Not even those wearing Denali badges start that high. Oh, thinking [GMC]() Hummer EV? Good guess, but both the truck and [SUV]() miss the six-figure mark with a starting MSRP of $98,845. Over at [Cadillac](), the entry-level [Escalade]() is priced at $89,590. To get near the Navigator dollars, you're already moving up to the blacked-out Sport RWD model ($101,385) and still have some change to spare. But how'd the [Lincoln]() Navigator, let alone any Lincoln, get so high in price? The base 2024 Navigator Premiere started at $85,260, but that trim was dropped for 2025. Next in line is the Reserve, which, comparing models to models, now costs just $4,300 extra. Considering that the 2025 [Navigator]() is a complete redesign with a substantial list of standard features, including a [48-inch panoramic infotainment screen](), a four-grand markup might as well be pennies. This new "entry-level" model also comes with Wi-Fi, BlueCruise, a 3D sound system, a pano roof, and an in-car spa experience—nothing bare bones here. So, yes, the new Navigator is not a cheap ticket, but its price offers a full luxury experience as opposed to paying just to get in the door. ## Author Born and raised in Hawaii, Beverly has been a prolific and published creative writer since her teens. As a contributor to The Drive, Beverly covers the weekend shift, blogging about all things automotive, mobility, transportation, and topics in-between. Currently a digital nomad, Beverly's only constant is her car, a second-generation Mazdaspeed3. Even though she's never in one place for too long, her hot hatch always feels like home. ### Author social links [Instagram]() [LinkedIn]()