---
title: "2024 Ford F-150 Starting Price Jumps Almost $3,000 Over 2023 Model"
description: "The 2024 F-150 has a handful of new features, sure, but are they enough to justify a $2,735 price jump for the base XL model?"
date: "2023-10-06"
modified: "2023-10-06"
authors:
  - name: "Peter Holderith"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/peter-holderith"
url: "https://www.thedrive.com/news/2024-ford-f-150-starting-price-jumps-almost-3000-over-2023-model"
categories:
  - "Car Buying"
  - "Ford News"
  - "News"
  - "News by Brand"
tags:
  - "F-150"
  - "Ford"
  - "pickup"
---

# 2024 Ford F-150 Starting Price Jumps Almost $3,000 Over 2023 Model

![](<https://www.thedrive.com/wp-content/uploads/2023/10/06/base-f-150-cost-increase-lead.jpg>)
*\<em\>Ford\</em\>*

The [Ford F-150](<https://www.thedrive.com/category/ford-f-150>), America's best-selling vehicle and perhaps the most popular pickup truck in the country, was recently refreshed for the 2024 model year. It now gets a revised front fascia as well as a slew of other exterior, interior, and performance updates. But one thing that's also been altered for 2024 is the price. It's jumped considerably, as a base XL model now costs $38,565 (including destination), an increase of $2,735 from last year.

The starting price of the base truck is now closer than it's ever been to $40,000. Other full-size pickups are a little cheaper, as the base 2024 [Chevy Silverado](<https://www.thedrive.com/news/42314/the-2022-chevy-silverados-new-interior-is-a-massive-leap-over-the-current-truck>) WT, for instance, starts at $37,445. At the time of writing this figure includes a discount of $1,350 on Chevrolet's website. Prior to any discounts, the starting price is $38,795. And while not an apples-to-apples comparison, the old-but-new [Ram 1500 Classic](<https://www.thedrive.com/news/39954/the-12-year-old-ram-1500-classic-has-met-its-biggest-challenge-yet-the-chip-shortage>) Tradesman can be had for $32,730.

![](<https://www.thedrive.com/wp-content/uploads/2023/10/06/base-f-150-cost-increase-inline-A.jpg>)
**Ford**

Pricing for other trims of the F-150 like the Raptor and [Raptor R](<https://www.thedrive.com/new-cars/2023-ford-f-150-raptor-r-first-drive-review-features-price-options>) increased but not as much as the base truck. Those trims are also already expensive, which makes the added cost a bit easier to understand.

The new features in the 2024 F-150 include the deletion of the 3.3-liter turbocharged V6 in favor of the 2.7-liter Ecoboost engine, which is also found in the Bronco. As we've reported before, it's proven to have [questionable reliability](<https://www.thedrive.com/news/dozens-of-low-mile-2-7l-ford-bronco-engines-have-already-failed>). The 400-horsepower, 5.0-liter V8 is also still available if six cylinders don't suit you.

![](<https://www.thedrive.com/wp-content/uploads/2023/10/06/base-f-150-cost-increase-inline-B.jpg>)
**Ford**

Outside of drivetrain changes, the truck gets [a new swing-out tailgate](<https://www.thedrive.com/news/2024-ford-f-150-revealed-with-swing-out-tailgate-new-platinum-plus-trim>) and an optional heads-up display for the first time. However, these features do not appear to be available on the base XL. The refreshed F-150 is expected to arrive at dealers early next year.

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## Author
Peter Holderith is a former staff writer for The Drive. He enjoys covering the regular news cycle, writing reviews, and hunting down long features on obscure pieces of automotive history.

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/peter-h-5ba447192/>)  
[Twitter](<https://twitter.com/_baldtires>)