---
title: "2023 Dodge Challenger Official Wrap Features Every Factory Paint Color for $3,700"
description: "Can't decide what color to order your 2023 Dodge Challenger in? Then have them all, because you're an adult and nobody can tell you no."
date: "2022-10-20"
modified: "2022-10-20"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/2023-dodge-challenger-official-wrap-features-every-factory-paint-color-for-3700"
categories:
  - "Dodge News"
  - "News"
  - "News by Brand"
tags:
  - "Challenger"
  - "Coupe"
  - "dodge"
  - "sports car"
---

# 2023 Dodge Challenger Official Wrap Features Every Factory Paint Color for $3,700

![Dodge Challenger in the Hi-Impact Color vinyl wrap](<https://www.thedrive.com/wp-content/uploads/2022/10/20/dodge-challenger-color-wrap.jpg>)
*\<em\>Dodge Garage\</em\>*

When I was a kid, I'd sometimes fill my soda cup with a little splash of everything. I called it a Suicide, though I know it has different names in other parts of the country. It didn't taste very good, but that never stopped me, because seven-year-old me loved sugar and had no sense of taste. If I hadn't outgrown that phase, I'd have been delighted to hear that [Stellantis](<https://www.thedrive.com/tech/43432/stellantis-banking-on-22-5-billion-from-in-car-software-purchases-by-2030>) is doing something similar by offering a limited-time vinyl wrap for the [Dodge Challenger](<https://www.thedrive.com/new-cars/2022-dodge-challenger-rt-scat-pack-widebody-review-drive-detroit-hemi>) featuring every single color from its 2023 palette. Every. Single. One.

Announced through [Dodge Garage](<https://www.dodgegarage.com/challenger-wrap>) (basically an official Dodge blog and merchandise outlet), the Hi-Impact Colors wrap for the Challenger encompasses the full spectrum of colors that'll be available on the 2023 Dodge Challenger—[the last year for the venerable muscle car](<https://www.thedrive.com/news/end-of-an-era-dodge-challenger-and-charger-say-farewell-to-v8s-with-7-special-editions>). They number 14 in total and include everything from White Knuckle to Pitch Black, from F8 Green to Plum Crazy. The price, as you'd imagine, isn't cheap: $3,700 plus installation, which Dodge Garage says can be arranged at certified 3M installers.

![](<https://www.thedrive.com/wp-content/uploads/2022/10/20/dodge-challenger-hi-impact-color-wrap.jpg>)
*Dodge Challenger "Hi-Impact Color" wrap. *Dodge Garage**

Visually, the wrap calls to mind VW's Harlequin Golf and [Polo](<https://www.thedrive.com/news/42176/rare-rainbow-bodied-1996-volkswagen-polo-harlekin-import-for-sale>), which used mixed body panel colors, and are remembered today as cult classics. For a multitude of reasons, though, it's hard to see these Challengers going down the same way. For one, this is a wrap: In no world will it last as long as a real paint job, no matter how well cared-for, so it's never going to become a collectors' item. It's also just *not* good-looking, being a lazy sequence of stripes with no attention paid to complementary colors. I guarantee you any given street artist could've come up with a more exciting design.

Last but not least, I'm not sure how Challenger buyers and fans—also known as the "[Brotherhood of Muscle](<https://www.thedrive.com/news/dodge-is-softening-the-ev-muscle-car-blow-by-giving-us-some-kind-of-gear-shift>)"—would take to a rainbow-wrapped car. The only thing more out-of-touch with its customer base that Dodge could have offered is a four-cylinder Challenger—though, with the [Charger Daytona EV](<https://www.thedrive.com/news/dodge-charger-daytona-ev-concept-pops-up-on-fast-and-furious-10-film-set>) on the way, there's no chance of that happening. But the biggest question is if buyers will keep those [yellow splitter guards](<https://www.thedrive.com/news/30157/srt-design-boss-wants-dodge-challenger-charger-owners-to-take-off-their-splitter-guards>) on their rainbow cars. I think it'd be a good look, personally.

*Got a tip or question for the author? You can reach them here: james@thedrive.com*

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)