---
title: "April Fool’s Day Comes Early for Lexus"
description: "Finally, a manufacturer has decided to offer left handed steering wheels!"
date: "2018-03-30"
modified: "2018-04-02"
authors:
  - name: "Talon Homer"
    link: "https://www.thedrive.com/authors/talon-homer"
url: "https://www.thedrive.com/news/19785/april-fools-day-comes-early-for-lexus"
categories:
  - "Lexus News"
  - "News"
  - "News by Brand"
tags:
  - "April Fool's Day"
  - "Lexus"
---

# April Fool’s Day Comes Early for Lexus

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/03/lexusdna1.jpg>)
*\<em\>www.thedrive.com</em>*

A video published to Lexus' official Youtube channel on March 28, shows off Genetic Select, an apparent partnership with the DNA testing company [23 and Me](<https://www.23andme.com/>).

https://youtube.com/embed/s0Uxzh1E94U

The video demonstrates how Lexus will apply genetic sequencing technology to building cars. A program participant must give a saliva sample, and leave it with their dealer. Within 48 hours, a Lexus that has been genetically pre-determined to suit their needs will show up in their driveway.

This program will offer bespoke options such as a "left-handed steering wheel rotated 360 degrees," a "genetically personalized new-car smell," and over-sized cup holders, for those pre-disposed to caffeine dependence. Genetic Select also does away with need for expensive key fobs. To start the car, the driver must simply lick a metal plate attached to the steering wheel.

At the end, Lexus lets the viewer know that the whole thing is a joke. Genetic Select isn't real, but the most unbelievable part of it is the ability to deliver a custom-built car in 48 hours. The ad agency that Lexus put in charge of producing this video has given a frightening view of the future. Anyone who uses the internet is constantly having their data collected—by the government, marketers, insurance agencies, and even [car companies](<https://www.thedrive.com/article/16248/car-manufacturers-have-an-alarming-ability-to-farm-and-sell-driver-data>). That fact has become all too apparent with the recent [Facebook scandals](<https://www.thedrive.com/news/19574/elon-musk-deleted-facebook-pages-for-tesla-and-spacex>). Really, the only thing that they can't get a hold of is DNA, the data inside us all.

It might seem like a harmless little joke right now, but don't be shocked when Porsche is using a similar program to upsell $1,300 trim pieces.

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