---
title: "TV Ad for the 2018 Jeep Wrangler Is Top-Notch, Unadulterated Americana"
description: "The 30-second spot brings to life the marvelous history of the iconic Jeep Wrangler."
date: "2018-03-14"
modified: "2018-03-14"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/news/19212/tv-ad-for-the-2018-jeep-wrangler-is-top-notch-unadulterated-americana"
categories:
  - "Jeep News"
  - "News"
  - "News by Brand"
tags:
  - "2018 Jeep Wrangler"
  - "Car Commercials"
  - "FCA"
  - "Jeep"
  - "Off-Road"
  - "off-roading"
  - "suv/crossover"
  - "Wrangler"
  - "WWII"
---

# TV Ad for the 2018 Jeep Wrangler Is Top-Notch, Unadulterated Americana

Few vehicles currently under production are more *'Murica* than the Jeep Wrangler, and Fiat Chrysler has utilized its badass American persona to market its all-new 2018 [Jeep Wrangler](<https://thestore.thedrive.com/>) to new potential and old customers alike. From its [somewhat controversial](<https://www.thedrive.com/news/18417/jeep-super-bowl-ad-protested-by-fishing-group>) Super Bowl LII ad to this new history-flaunting commercial, the push to expose Jeep's core values has never been stronger.

Dubbed "Freedom & Adventure," the 30-second TV spot features images of the very first Jeep Willys that served American troops during World War II, as well as the [evolution of the rugged off-roader](<https://www.thedrive.com/watch-this/16039/check-out-the-evolution-of-the-jeep-4x4>) through the following decades. There's also a 60-second version of the ad that's already aired on the automaker's YouTube page, and it digs even deeper into the history of the Jeep Wrangler.

If the images shown on the video weren't already [special enough](<https://www.thedrive.com/news/16434/2019-jeep-wrangler-pickup-truck-to-feature-convertible-soft-top-report-says>) (and maybe even emotional for some), the narration that accompanies the footage elevates it from commercial to borderline mini-documentary. The fine speech is delivered from a son's perspective, as it talks about his mom and dad's journey from the '50s, '60s, '70s through today. The analogy first refers to the Jeep being "born in a hurry" for the war, but it then translates to the story of a child who grows up to be a Jeep Wrangler owner.

With today's [car commercials](<https://www.thedrive.com/article/17913/the-barkleys-deem-subaru-vehicles-dog-tested-dog-approved>) often focusing on the visual impact of the ad, it's refreshing to see a piece of video marketing that's not only well filmed but also extremely well written. Kudos to FCA.

https://youtube.com/embed/zopU3jLOe2o

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)