---
title: "Chevrolet Is Offering Big Discounts to People Who Own Cars from Every Asian Brand in America"
description: "Appropriately known as \"conquest cash\" in the sales business, the $2,500 incentive is available for buyers who own a Honda, Mazda, Mitsubishi, Nissan, Toyota, Subaru, Hyundai, Kia, Scion, Suzuki, Isuzu, or Daewoo."
date: "2018-03-12"
modified: "2018-03-12"
authors:
  - name: "Kyle Cheromcha"
    job_title: "Editor-in-Chief"
    link: "https://www.thedrive.com/authors/kyle-cheromcha"
url: "https://www.thedrive.com/news/19177/chevrolet-is-offering-big-discounts-to-people-who-own-cars-from-every-asian-brand-in-america"
categories:
  - "Chevrolet News"
  - "News"
  - "News by Brand"
tags:
  - "Car sales"
  - "Chevrolet"
  - "dealerships"
---

# Chevrolet Is Offering Big Discounts to People Who Own Cars from Every Asian Brand in America

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/03/2018-chevrolet-camaro-zl1-1le-005-copy.jpg>)
*\<em\>www.thedrive.com</em>*

Last month, we here at *The Drive* highlighted Chevrolet's attempts at pulling buyers away from performance rivals [by knocking up to $15,000](<https://www.thedrive.com/news/18831/you-can-get-a-screaming-deal-on-a-new-chevrolet-corvette-right-now>) off the price of a brand-new Corvette. But now the automaker has a different enemy in its sights; Chevy, as it turns out is offering a substantial discount to owners of every Asian car brand in America.

Appropriately known as ["conquest cash"](<https://www.carsdirect.com/deals-articles/what-are-conquest-cash-incentives>) in the sales business, the $2,500 incentive is available for buyers who own a Honda, Mazda, Mitsubishi, Nissan, Toyota, Subaru, Hyundai, Kia, Scion, Suzuki, Isuzu, or Daewoo. (Yes, Daewoo.) The only catch is that the car must be from model year 1999 or newer.

While $2,500 might not sound like a whole lot, it can be applied to any car or truck (base models excluded) and stacked on other available discounts, including the substantial Flex Cash program that provided the bulk of the big Corvette price cut in February. And you don't even have to trade in your qualifying vehicle, [according to *Cars Direct.*](<https://www.carsdirect.com/deals-articles/chevy-targeting-asian-competitors-with-huge-discounts-again>)

[As *GM Authority* points out,](<https://gmauthority.com/blog/2018/03/new-chevrolet-incentives-heavily-target-asian-rivals/>) the Asian car discount also helps bring the price of a new Chevrolet Sonic down to under $12,000, making it one of the [cheapest new cars](<https://www.thedrive.com/new-cars/11537/here-are-americas-10-favorite-cheap-cars>) on sale today.

Sales across the industry [have plateaued or fallen](<https://www.thedrive.com/news/19161/the-honda-accord-is-great-but-its-not-selling>) this year, so it's no surprise that Chevy would take such an aggressive approach in targeting its Japanese and Korean rivals. The automaker is also offering a slightly-less-sweet discount for owners [of a whole host of other brands,](<https://www.carsdirect.com/deals-articles/chevy-targeting-asian-competitors-with-huge-discounts-again>) including all domestic manufacturers, supercar makers like Ferrari and Lamborghini, and discontinued oddballs like Fisker, Panoz, and Saab.

## Author
Overseeing an expert staff of writers and editors from his lair in Los Angeles, Kyle shapes The Drive’s singular approach to covering the automotive industry and car culture. He’s been with the site as a writer since 2017, taking over as editor in 2019. On a daily basis, Kyle is responsible for directing The Drive's editorial news and car review content strategies, setting special coverage priorities, managing complex reporting projects, and ensuring what you read on the page meets our high internal standards for quality and trustworthiness. He is also the executive producer of The Drive's YouTube channel, which was relaunched in February 2024 to great acclaim and has accumulated over 14M new views in its first year back on the scene. He hosts a biweekly series on the channel where he breaks down fascinating and complicated stories from the automotive world.

### Author social links  
[Bluesky](<https://bsky.app/profile/kylecheromcha.bsky.social>)  
[Instagram](<https://www.instagram.com/kylecheromcha>)  
[LinkedIn](<https://www.linkedin.com/in/kyle-cheromcha-1550248a/>)