---
title: "Mercedes-AMG To Use Mass-Produced V6 Engines"
description: "“One man one engine” dies to make room for one brand"
date: "2016-01-14"
modified: "2016-01-14"
authors:
  - name: "Brendan McAleer"
    link: "https://www.thedrive.com/authors/brendan-mcaleer"
url: "https://www.thedrive.com/news/1694/mercedes-amg-to-use-mass-produced-v-6-engines"
categories:
  - "Mercedes-Benz News"
  - "News"
  - "News by Brand"
tags:
  - "Mercedes-AMG"
---

# Mercedes-AMG To Use Mass-Produced V6 Engines

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/011516_amgsportdead_hero.jpg>)
*\<em\>www.thedrive.com</em>*

Consider the [Red Pig](<https://gearpatrol.com/2015/01/09/icon-mercedes-300-sel-6-8-amg/>) dead, her carcass ground up to sell yet another length of sausage. The AMG Sport line, intended as a gap between standard road-going Mercedes-Benz and the truly special things from AMG, has now been erased. Read: You won't be able to buy an AMG Sport anymore, just a softer version of an Mercedes-AMG. The [C63](<https://www.thedrive.com/new-cars/825/the-2017-mercedes-amg-c63-s-coupe-smacks-down-bmw-m4-cadillac-ats-v>), for instance, with be joined by a C43, the latter bearing a mass-produced twin-turbo V6. It's the end of an era, and they're going to make a killing.

*One man, one engine*. This motto was once the watchword of AMG. The company started out building sledgehammers like the 300 SEL 6.8, the first in a long line of semi-medieval automotive weaponry favoring brute force over delicacy. You knew what you were getting with an AMG, something that sounded like an Allosaur on bath salts and left a tire destruction trail worthy of the German lunatics who made it. Pop the hood, and you'd find the signature of a master technician inscribed with pride. There was the sense that the badge on the fender wasn’t just a jumble of corporate buzzwords, but genuine craftsmanship. It was wonderful.

![011516\_amgsportdead\_art.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/011516_amgsportdead_art.jpg>)

It’s difficult to talk about purity without sounding pretentious, but AMG has always felt like an enterprise with autonomy, not just a flavor of Mercedes. Now, the true-blue C63 and E63 dreadnaughts will co-mingle with the C43, E43, and current SLC43 coupe, all of which use Merc’s twin-turbo V6. They'll likely be far faster than AMG's older offerings, and have carefully tuned soundtracks with programmed-in throttle overrun. The “43” designation doesn't actually have anything to do with displacement (the V6 is a 3-liter unit), but neither does the “63.” Both are merely callbacks to the past, a past that fades as profits rise.

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